5 Easy A/B Tests to Make Your Checkout Pages Convert Better

A/B testing is a simple and effective way to improve your checkout pages and increase conversion rates. By comparing two versions of a page (the A version and the B version), you can determine which one performs better and make data-driven changes to your website. It is in your best interest to improve your eCommerce UX and CRO.

In this article, we’ll cover 5 actionable A/B tests you can start right now to help improve your eCommerce store’s checkout pages.

1. Test different calls-to-action (CTAs)

The call-to-action (CTA) is the most important element on your checkout page. It’s the button that encourages visitors to complete their purchase, so it’s essential that it’s clear, compelling, and easy to find.

To test the effectiveness of your CTA, try creating two versions of your checkout page. In the A version, use a CTA such as “Checkout” or “Buy now.” In the B version, try a different CTA such as “Complete purchase” or “Add to cart.”

By comparing the conversion rates of the two pages, you can determine which CTA is more effective and use that on your checkout page.

2. Test different forms of payment

Not all customers prefer the same form of payment, so it’s important to offer a variety of options on your checkout pages. To determine which forms of payment are most popular with your customers, try creating two versions of your checkout page. In the A version, offer only the most popular forms of payment, such as credit card and PayPal. In the B version, offer additional forms of payment such as Amazon Pay or Google Pay.

By comparing the conversion rates of the two pages, you can determine which forms of payment are most popular with your customers and ensure that they are prominently featured on your checkout page.

3. Test different page layouts

The layout of your checkout page can have a significant impact on its effectiveness. To determine the best layout for your page, try creating two versions of your checkout page. In the A version, use a traditional layout with the payment form on the left and the order summary on the right. In the B version, try a different layout such as placing the payment form at the top and the order summary below it. Keep in mind that it is important for both versions to work well on all devices.

By comparing the conversion rates of the two pages, you can determine which layout is more effective and use that on your checkout page.

4. Test different images

The on-page-load images you use on your checkout page can also impact its effectiveness. To test the impact of different images, try creating two versions of your checkout page. In the A version, use product images to show customers what they are purchasing. In the B version, try using lifestyle images that show customers how your product can be used in their daily lives as people tend to like to imagine using something before they purchase. How can your product benefit them?

By comparing the conversion rates of the two pages, you can determine which type of image is more effective and use that on your checkout page.

5. Test different trust signals

Building trust with your customer is extremely important in order for them to complete their purchase. To test the effectiveness of different trust signals, try creating two versions of your checkout page. In the A version, use trust signals such as customer reviews, star ratings, and money-back guarantees. In the B version, try using additional trust signals such as security badges and SSL certificates.

By comparing the conversion rates of the two pages, you can determine which trust signals are most effective and use them on your checkout page.

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By conducting A/B tests on your checkout pages, you can make data-driven improvements that can increase conversion rates and boost sales! Try these 5 easy tests to see how they can improve your checkout pages.