Call Tracking
Call tracking is a very important tool to in the armoury when trying to evaluate the performance of your AdWords campaign.
The purpose of call tracking is to monitor which source the call has come from in order to see which of your marketing avenues is proving most fruitful. The call can be attributes to Pay Per Click, Organic, Email or Direct. In principle the call tracking software works as follows. It replaces the websites usual phone number with a new phone number unique to that user. The number is then monitored so as it is possible to track from which source the call came from.
Once a goal has been set up in Analytics for a phone call you can import it into the AdWords campaign, once, AdWords has triggered more than one goal conversion.
By having access to the data which sho...
What your business can learn from coffee and cake…
Blankets. Doesn't sound like much, right? Let me give it some context.
It's a miserable day. Murky, turgid skies with rain clouds fighting over which can be first to dump freezing rain on my family and I. Some seaside day out this is. The kids are bored - they spent all their coppers in the arcade and the toy they won is already broken. So to brighten the mood and escape the impending shower we decide to treat ourselves to coffee and cake at The Tenth Hole.
No soul is brave enough to attempt the nine hole pitch and putt in this deluge but the tea room is warm, cosy and welcoming. There are even people sitting outside under the canopy enjoying tea or something nicer. It's a typical tea room. Except for a few little thoughts that make it stand out from most businesses; tea rooms, coffe...
PPC. Say What?! A Guide To PPC Terminology
We chat Pay Per Click here at Tillison all day everyday, to us it is second nature but we realise that isn't the case for our clients. If the answer to the question, "Do you know what a broad match is? An exact match? or a broad modifier?" is No then read on. Here is our one stop guide to Pay Per Click terms.
Broad Match
A broad match keyword will show when something within the same category is searched. It looks for broad matches, hence the name.
For example, if you search 'Ladies dress', results for 'girl's dress', 'dresses for girls' and 'female clothing' will all show.
Broad Match Modifier
A broad match modifier works in a similar way to a broad match, but with a bit more freedom to those of us with slippery fingers. It's a fact of life that everybody...
Is Google AdWords Training for me?
Google AdWords is just one of the many digital marketing services we provide here at Tillison Consulting. As one of our most successful services, we thought we would sit down and ask Senior Strategist Antony Potts and ask, exactly what is Google AdWords training?
Tell us... who is best suited to AdWords training?
The training we deliver is best suited to anyone who needs help with their AdWords account, but whose business doesn't spend enough to make it worthwhile having it managed. Companies who successfully run their business on £5-£10 of budget a day would spend more on having it managed than they would in a month of AdWords budget if they were to outsource where as a few hours coaching can help them increase their customers and lower their costs.
Do you need a certain level ...
Enhanced AdWords Campaigns
Have you heard about the new Enhanced AdWords Campaigns? According to Google it is, “ The first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world.” But what does that mean for you and your business?
We spoke to our own PPC Specialist Liam Ingram to find out.
What is the purpose of an Advanced Campaign?
The main reason for Enhanced AdWords Campaigns is to reach people based on context. We will now be able to show different ads depending on the time of day, the location of the search and what device somebody is using. Enhanced Campaigns can also show download links to apps from popular stores if the user is searching on a smart device.
What about bid adjustments?
We can now manage bids for ads across different devic...
5 Reasons To Try Product Listing Campaigns
In May Google announced a new initiative to improve their shopping experience. By October they had completed this transition and Google Shopping, as you see it now, was born. Built on the same model as Product Listing ads, the premise of this change was to improve their relationship with merchants and keep the Google listings as up to date as possible. In return users would obtain better and more accurate shopping results and merchants would see higher quality traffic than before. So far reports are good and both these aspirations are being met.
If you are a merchant looking to embark on Google Shopping we have created a list of 5 reasons you should use Google’s Product Listing Campaign.
The point of a product listing campaign is to get your products shown in the Google shopping l...
301 Redirects: How Long Do You Have?
Upgrading your website is natural in the progression of any business, but what happens to all the links you have built up over time and the authority you have secured in the eyes of Google?
We asked our SEO Specialist Adam Futer to explain….
Having a new website built is great, but it is imperative that you put in place 301 redirects to ensure that all the authority and links you have built up over time aren’t lost into the ether. If you are currently in the process of developing a new site then make sure your developer includes 301 redirects. If you have a new site and this hasn’t been done, don’t fret there is time.
My advice would be to get the 301 redirects done as soon as possible. Whilst technically it is never too late for 301 redirects to be beneficial th...
Give Google Adwords Coaching A Try
Google Adwords is an essential tactic in the battle to improve the visibility of your website. Whether you undertake doing it yourself or outsource it to a digital marketing agency it is one of the key ways to get your website in front of potential customers and improve your click through rate.
Outsourcing
Outsourcing the management of your Google Adwords is a common occurrence. Digital Marketing agencies such as Tillison successfully manage a plethora of accounts on behalf of their clients in order to improve the number of quality leads their website receives.
Whilst outsourcing your Google Adwords management is a successful means of improving your websites visibility there is something fulfilling about learning how to do something yourself.
Google Adwords Coaching
Adwords ...
