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Digital Marketing Blog

Our digital marketing blog keeps you up-to-date with trending topics from the world of digital marketing and offers tips and tricks for how to optimise your marketing strategy.

Why Is My eCommerce Site Not Selling?

Mark Tillison
January 12

How to Create Content for Your eCommerce Store

Having a sales description of your product when a customer is ready to buy is one thing, but how do...

eCommerce eCommerce Marketing Strategy

Mark Tillison
January 11

How to Use Custom Intent Audiences for Google Display Ads and YouTube

What is a Custom Intent Audience? To understand what a Custom Intent Audience is, you must first understand audience targeting...

Google Ads Tips Google Marketing Tools and Strategies

teamtillison
December 20

How Apple’s iOS 17 update limits your advertising efforts

The digital world continues to shift and Apple’s most recent version of iOS 17 has had an effect on the...

PPC Tips

teamtillison
December 20

How to Target Email Lists with Google Ads

Remarketing isn’t just a clever way to target customers who left your website without making a purchase, or those who...

Google Ads Tips Brand Marketing Strategy

Mark Tillison
December 8

How to Use Google Product Category in Google Shopping

What is a Google Product Category? A Google Product Category is a classification system used by Google to organise products...

eCommerce eCommerce Marketing Strategy

teamtillison
November 24

Common reasons why your Google Ads are getting disapproved

Having your Google Ads campaigns disapproved can be frustrating. If your ads aren’t running, you’re going to get fewer leads...

Google Ads Tips PPC Tips

teamtillison
November 24

Your Guide to Google Dynamic Search Ads

This brief article looks to explore the recent Dynamic Search Ad developments in Pay Per Click. What are Dynamic Search...

Google Ads Tips eCommerce Marketing Strategy

Nicholas Ward-Upton
November 24

Comprehensive Guide on Google’s Ads Lead Form Extension

Image credit: Launchpresso Back in 2019, Google Introduced its lead form ad extensions aiming to facilitate mobile users in converting...

Google Ads Tips