Summer is now fully underway and, as an added bonus, lockdown regulations in the UK are finally easing after nearly four long months. The country is beginning to settle into the new normal, and this is the perfect time to pick up any SEO or PPC campaigns you may have put on hold.
Team Tillison has been hard at work throughout the lockdown helping customers boost their online presence and keeping up with industry changes and updates. Read on to find out what’s changed in digital marketing and uncover some top tips about Google Shopping.
As always, please get in touch if there’s anything we can do to help as we all embrace the new normal.
Google My Business releases new attributes
As more businesses move their services online due to lockdowns and social distancing measures, Google My Business has rolled out four new attributes. You can now highlight if your company offers online care, appointments, estimates and classes.
Find out how to optimise your listing and why it’s so important for local SEO in our news post. While you’re there, you can also check out our free SEO audit and find out where you could improve.
Facebook fights fake news
Have you ever shared a news story on Facebook without checking how old it is? The nature of news today means that stories can change dramatically overnight as more information becomes available.
Facebook has just rolled out a notification worldwide in an effort to combat this. Users will see a pop-up telling them if they’re about to share something that’s more than 90 days old. The aim is to make users think about whether the story is still accurate before they post it to their feed, and it shows that it’s more important than ever to keep creating up-to-date, relevant content.
Turn that frown upside down
No ones likes an error page – but what if you could change that? This month we took a look at how you can use 404 pages to reduce your bounce rate and why they’re good for SEO.
We run you through what makes a good 404 page from eye-catching images to offering incentives. You’ll also find out why custom is best, and how you can make your own 404 page for your website.
T-Time goes shopping
Google Shopping is an important asset if you run an eCommerce store, but how do you set up a new feed? In this T-Time video, our MD Mark explains how you can use Google Sheets.
Watch the video to follow the process step by step and learn how to fill in the template Google will provide you with.
Mark also covers some Google Shopping FAQs, so this is the perfect time to find out the answers to some of your problems.
What’s next?
As always, we’re busy working with clients to bring them the best results, and we’ve got some fantastic content lined up for the Tillison blog, so make sure you keep an eye out for that. In the meantime, stay up to date by following us on social media.
Curry Business has unfortunately been postponed until further notice as a result of the coronavirus pandemic, but we hope to bring it back later in the year.
