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July 2020 Round-Up

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Lockdown is easing in the UK and for Team Tillison that means one thing: time to move into our new office! We’ve got brand new premises in Cowplain, Waterlooville, that have been painted and are looking awesome. The first day in the new office (socially distanced, of course) is on Monday 3 August and we’re all incredibly excited.

Due to coronavirus restrictions, we won’t be meeting clients in our office for the time being. Instead, meetings will continue to be held via Google Meet.

But that’s not the only thing that’s changed recently. Microsoft has appeared in digital marketing news feeds a few times this month, while a new version of schema.org has been released. Read on to find out all about those.

Finally, as the world begins to return to normal, businesses around the world are restarting SEO and PPC campaigns to boost their rankings as everyone starts shopping again. If you’re in this position, get in touch with us today to find out how Tillison Consulting will get you the results you want.

Google My Business emails for suspended listings

Google has announced that it is now notifying people whose Google My Business listings have been suspended. Account holders will receive an email that includes information on how to get your listing reinstated.

This is thanks to a new European law that’s been brought in, but it’s worth noting that Google won’t tell you why your listing has been suspended. Find out more in our news story.

Google Starts Email Notifications for Suspended GMB Listings

Microsoft and Shutterstock team up

While Bing finally released updated webmaster guidelines, Microsoft Advertising was busy too. It’s announced a partnership with stock image library Shutterstock to bring free pictures to your ads and search campaigns.

The new collaboration has been rolled out to US and UK advertisers who are part of the Microsoft Audience Network beta, but the plan is to make it available for image extensions on Bing ads. Learn how you can get picture-perfect ads today.

Land on both feet

Landing Pages That Convert

How good are your landing pages? Have you managed to reach your conversion rate goal? If not, we’ve got the tips that will help you get there.

Tom, our CRO expert, has put together a list of what makes a great landing page. From images to testimonials, he outlines the building blocks you need to keep potential customers moving further down the sales funnel.

Have a read and be sure to leave a comment if there’s anything you’ve found that works particularly well for your business. We love hearing from you.

The grand schema of things

Great news for developers this month: schema.org has released version 9.0, which has made some changes and fixed some bugs. Product type now has size and pattern variables, while quizzes are now a type of LearningResource.

In case you’re new to schema markup, our news post includes a little about the shared vocabulary’s background and what it does on websites. Why not check it out?

Bing me up, Scotty

This week Bing has launched its new Webmaster Tools. Designed to improve the platform’s performance and be more user friendly and intuitive, it’s supposed to make indexing, crawling and ranking much easier.

Some features from the old version have been updated, while some completely new ones have been added. To find out more, read our news post and uncover what’s coming next.

What’s next?

As always, we’re busy working with clients to bring them the best results, and we’ve got some fantastic content lined up for the Tillison blog, so make sure you keep an eye out for that. In the meantime, stay up to date by following us on Twitter, Facebook and LinkedIn. You can also subscribe to our YouTube channel to be notified whenever a new T-Time video is posted.

Curry Business has unfortunately been postponed until further notice as a result of the coronavirus pandemic, but we hope to bring it back later in the year.

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