In Facebook Marketing Strategy, Social Media Marketing Tips

This is the latest from Facebook’s developer’s blog.

“You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, check-in at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.”

Few people read the blog posts which Facebook creates for business page managers, but luckily we’re on the ball here at Tillison Consulting and this has been brought to our attention.

In short, “Like and share this post to be in with the chance of winning” (Facebook like-gating) is now completely unacceptable according to Facebook’s new terms. It means that there is likely to be a surge in pages being closed down because they’re running promotions which now violate the terms and conditions.

It used to be against the rules to run “like and share” competitions on Facebook anyway but it was rethought around a year ago and they got the go ahead to start running again. The however made it clear that they took no responsibility for these promotions and that any issues were to be addressed to the page owner not Facebook.

As well as the end of like & share, this change also means that social plug-ins on your website which must be ticked in order for the entry to be successful will now be void too – they’re also considered Facebook like-gating.

A lot of people run giveaways on Facebook to help increase their audience size so it will be interesting to see what developers come up with in the not too distant future. Paid promotions/apps owned by Facebook??

What do you think? How will this effect you?

Tweet us @TeamTillison or comment below.

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