In Facebook Marketing Strategy, Social Media Marketing Tips

Sometimes it’s hard to keep on top of all the changes in the digital world. In case you’ve been a bit behind with the times lately here’s a quick blog to tell you all about the big and important changes from Facebook  which have been happening over the past few months.

Facebook Bans Like-Gating:

Starting November 5, 2014 (and August 7, 2014 for all new apps) like-gating will no longer be allowed on Facebook Pages. Facebook have said “You must not incentivise people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page”

Perhaps this policy change is a way of saying that a “like” isn’t worth as much as businesses think and that business page owners should be trying to collect more valuable things such as email addresses, feedback/reviews and general engagement from customers.

Mobile Ad Manager

As of the 16th July Facebook started rolling out “Ad Manager” so advertisers can now manage their Facebook ads on the go.

This new app will allow marketers to pause or resume campaigns, view insights, edit budgets and schedules and respond to alerts.  A really useful change from Facebook.

facebook mobile app

Buy Button

Facebook announced earlier on this year that they were testing a ‘Buy Button’ to help businesses drive sales through the News Feed and on their Facebook Pages. It will allow users to make simple, one-click purchases without leaving the Facebook site. The feature is forecasted to increase conversion rates.

Thank you, Facebook.

facebook buy button

Facebook Messaging

Facebook has discontinued its messaging service within the mobile Facebook app and users are now forced to download Facebook Messenger to use as an instant messaging service.

facebook messenger

Newsfeed Ad Hiding

If a Facebook user decides to “hide” an ad in their newsfeed, this little survey will now pop up asking why you no longer wish to see the ad. This “Ad Hiding” feature will help Facebook users find the content they want and it will also help marketers reach people interested in their content.

ad hiding

Facebook Messenger Mobile Payments

Facebook’s plans for a mobile payments system using its Facebook Messenger iPhone app have been leaked online by screenshots from hidden features of the app. The leaked screenshots and code from the app show a method for adding a credit or debit card to a Facebook account and the ability to send money to friends via messages. These changes from Facebook are yet to be confirmed.

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