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Brand Marketing Strategy

Brand marketing strategies, tips, techniques and tactics from brand definition to brand growth, maintaining and measuring the impact of branding activity.

4 Steps to Finding Social Media Influencers to Market Your Brand

Mark Tillison
December 19

5 Killer Branding Strategies to Bring Your eCommerce Website to the World

As more and more people are opting for online shopping, the proliferation of eCommerce stores is occurring at a blinding...

eCommerce Brand Marketing Strategy

teamtillison
December 14

Why Data Sharing is Vital to Your Cross-Channel Marketing Strategy

A recent study from SEMrush found that many marketers are not using data across their businesses effectively, despite companies’ marketing...

SEO Tips and Tricks Brand Marketing Strategy

Mark Tillison
December 4

How Small Businesses Can Compete Against Big Brands in PPC

Large brands have everything it takes to succeed in marketing – large audiences, big budgets, and amazing in-house teams of...

PPC Tips Brand Marketing Strategy

Mark Tillison
November 23

7 Tips for Making Your Email Marketing Campaign More Effective

Email campaigns are still widely used in marketing strategies – this can make your position as a marketer harder, since...

Conversion Rate Optimisation Tips Brand Marketing Strategy

Mark Tillison
January 11

6 Video Marketing Tips to Produce a Successful Video for Your Brand

Nowadays, videography is a hugely popular aspect of online marketing. Including video marketing as part of your marketing strategy will...

Brand Marketing Strategy

Mark Tillison
January 28

Stop Blaming AdWords for Your Poor Sales

“AdWords does not work”. A statement I hear occasionally from businesses that have tried and failed to make AdWords profitable...

Brand Marketing Strategy Conversion Rate Optimisation Tips

teamtillison
November 20

How to Segment Brand Terms in Analytics

Google have a useful trick available to split your brand traffic from the rest of your search traffic. Why would...

How to Use Google Analytics Brand Marketing Strategy

Mark Tillison
November 17

Twitter Automated Direct Messages

This post explores Twitter automated Direct Messages, which some Twitter users insist on building into their Twitter strategy. We’ve explored...

Brand Marketing Strategy Social Media Marketing Tips