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Brand Marketing Strategy

Brand marketing strategies, tips, techniques and tactics from brand definition to brand growth, maintaining and measuring the impact of branding activity.

Why Data Sharing is Vital to Your Cross-Channel Marketing Strategy

How Small Businesses Can Compete Against Big Brands in PPC

Large brands have everything it takes to succeed in marketing – large audiences, big budgets, and amazing in-house teams of...

PPC Tips Brand Marketing Strategy

7 Tips for Making Your Email Marketing Campaign More Effective

Email campaigns are still widely used in marketing strategies – this can make your position as a marketer harder, since...

Conversion Rate Optimisation Tips Brand Marketing Strategy

6 Video Marketing Tips to Produce a Successful Video for Your Brand

Nowadays, videography is a hugely popular aspect of online marketing. Including video marketing as part of your marketing strategy will...

Brand Marketing Strategy

Stop Blaming AdWords for Your Poor Sales

“AdWords does not work”. A statement I hear occasionally from businesses that have tried and failed to make AdWords profitable...

Brand Marketing Strategy Conversion Rate Optimisation Tips

How to Segment Brand Terms in Analytics

Google have a useful trick available to split your brand traffic from the rest of your search traffic. Why would...

How to Use Google Analytics Brand Marketing Strategy

Twitter Automated Direct Messages

This post explores Twitter automated Direct Messages, which some Twitter users insist on building into their Twitter strategy. We’ve explored...

Brand Marketing Strategy Social Media Marketing Tips

How To Create Great eCommerce Name Ideas

Having been around the block on naming bits of software and even companies over the years, the pain of choosing...

eCommerce Marketing Strategy Brand Marketing Strategy

Why We Need to Stop Calling It SEO

The Search Engine Optimisation industry has exploded in to a huge economy in a very short space of time, keeping...

Brand Marketing Strategy Content Marketing Tips