Large brands have everything it takes to succeed in marketing – large audiences, big budgets, and amazing in-house teams of marketing experts. They can afford full-page ads in popular magazines, buy billboard space, or create killer TV commercials. You must admit this is too much for your cash-strapped small business. However, in digital marketing, especially […]
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Email campaigns are still widely used in marketing strategies – this can make your position as a marketer harder, since you need to find a way to stand out so that your email doesn’t end up being immediately deleted. With the right approach, your email marketing campaign will get the recipients to take action, engage […]
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What do you do when your website conversion rate isn’t what it should be? You get an acceptable amount of traffic, but people are simply dropping back out of pages before they convert. You’ve eliminated page performance and mobile compatibility as issues. The only thing left to consider is your content – great content can […]
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SEO is often referred to as a marathon and not a sprint. In recent times, it’s getting harder to maintain and grow your business reputation – particularly in an age of digital marketing – and it becomes more and more important for brands to gain and sustain site visibility just by using organic search. SEO (Search Engine […]
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Marketing is an essential strategy for every business that aims at increasing its sales. With time, the digital market is taking over. Most buyers shop online which has made SEO the most effective marketing strategy for any business. Its popularity is rising and although some people have been making statements that it’s dead, the truth […]
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The mobile market has been a growing force in marketing investment for a while now. However, there’s been a schism of sorts in recent years. With the advent of mobile apps downloadable to people’s phones, marketing companies now have to wonder if they want to invest their marketing in mobile web, or mobile apps. Both […]
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Fact: Organic search is still the main driver of traffic online. It accounts for 51% of total traffic to websites, whilst paid search and social media can only manage 10% and 5% respectively. Meanwhile, in the face-to-face arena, about 80% of marketers believe live events are critical to their companies’ success, according to Bizzabo. But, what […]
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Magento 2 (M2) is the next generation of a well-known e-Commerce platform. It’s a highly customisable solution to power online stores. The price you pay for that level of flexibility is always performance. Magento 2 can be slow. Forums and community boards tend to have people complaining about the poor page load times, so our […]
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The conversion rate is a key element of your digital marketing strategy. If you’re not turning visitors into customers, why are you even advertising? You can maximise every part of your digital strategy to gain more customers and turn them into loyal followers of your brand. Convince your prospects to take action on your pages […]
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Nowadays, videography is a hugely popular aspect of online marketing. Including video marketing as part of your marketing strategy will massively help to drive leads to your website. To successfully use video marketing in your marketing strategy, here are six tips to produce a successful video. Let’s take a look! Make It Relevant To […]
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