In today’s digital age, it’s essential for schools and colleges to have a strong online presence. Not only does it allow potential students and families to learn more about you, but it also provides a platform for current students and families to stay connected and informed.
In this blog post, we will discuss five effective and actionable ways to advertise your school/college online and reach a wider audience. From utilising social media to creating engaging videos, these strategies will help you to promote it too and attract potential students, increase open-day numbers, and more. Whether you’re a small private school or a large public college, these tips will help you to market them online.
1. Leverage Social Media for Your School or College:
Social media platforms such as Facebook, Instagram, and Twitter to name a few are growing exponentially. Sharing information about your school, including upcoming events, student achievements, and everyday school life can help gain incredible amounts of reach to your target audience. Be sure to use relevant hashtags and engage with your audience by responding to comments and messages.
2. Create a School or College Website That Works:
Create a comprehensive and user-friendly website that provides detailed information about your school, including the curriculum, facilities, and extracurricular activities. Your website is the only place someone will learn about your school or college online. It is paramount that it works well on all devices and has all the intended information someone is expecting from it.
Check out these great tips to improve your website’s user experience
3. Building Online Listings for Your School or College:
List your school on online directories such as Google Business Profile (formally Google My Business) and other well-known places. This will help potential students and families find your school when searching for education options in your local area.
4. Online Advertising:
Targeted online advertising to reach potential students and families via Google Ads and Facebook can have an enormous positive impact on the enrollment numbers for your school or college. These advertising services allow you to target specific demographics and geographic locations per campaign, so you can tailor your advertising efforts to what suits your school best. Over time you will get an understanding of what works through the data collected and use that to your advantage, for further, future campaigns.
For More Information Regarding This Topic Take a Look at How To Market Your Education Institution Online
5. Improving Your School or Colleges Online Rankings:
Enhancing your school or college’s organic Search Engine Results Page (SERP) rankings can significantly boost your institution’s online visibility and brand recognition. When your school appears at the top of search engine results for relevant educational queries, it establishes trust and credibility among prospective students and parents. Higher organic rankings not only drive more traffic to your website but also indicate authority and expertise in the educational field, fostering a positive perception of your institution.
By strategically optimising your website’s content with relevant keywords, creating informative and valuable educational resources, and cultivating a robust backlink profile, you can improve your school’s online visibility and draw in a larger audience. A strong organic SERP presence not only serves as a powerful advertising tool but also contributes to building a long-term, sustainable digital presence, ultimately aiding in the overall growth and success of your school or college in the competitive educational landscape.
For More Tips Check Out SEO for Schools: 10 Critical Steps
6. Creating School or College Video Content:
In the modern day, video has been proven to be by far the most engaging creative you can produce in marketing. Always aim to create engaging and informative videos that showcase your school, such as virtual tours, student testimonials, and Ofsted reviews.
Share these videos on your website and social media channels to give potential students and families a better understanding of what your school has to offer, faster!
7. Promoting Your School or College Locally
Local SEO is a crucial component for schools and colleges aiming to attract students from specific geographic areas. By focusing on local search engine optimization strategies, educational institutions can ensure that their online presence is tailored to the needs and preferences of their local community. Optimizing for local SEO involves creating and maintaining accurate and consistent business listings across various online directories and platforms, such as Google My Business, Bing Places for Business, and Apple Maps.
Furthermore, incorporating location-specific keywords and generating locally relevant content can significantly enhance your school or college’s visibility among potential students in the vicinity. Implementing a strategic approach to local SEO helps your institution stand out in local search results, making it easier for interested students and parents to find and engage with your educational offerings. Additionally, encouraging positive reviews and testimonials from satisfied students and their families can further strengthen your school’s reputation within the local community, fostering trust and credibility that can drive enrollment and overall success.
Why Not Check Out Our Guide On How to Improve Local SEO for Your College
By implementing these five online marketing strategies, you can effectively advertise your school online and reach a wider audience of potential students and families.
Always remember that online marketing is a process you must trust. It is important to be persistent, consistent, and transparent in your message and communication to gain the results you are looking for for your school or college.