It can always be a challenge to begin marketing your business, especially if you are only a small business with limited budgets. We see success stories in the media of large businesses starting from nothing and wonder how we could achieve this ourselves. Well, luckily we are blessed with many platforms to advertise our services on that cater for all different demographics.
Google Adwords may seem daunting at first with costly clicks at large volumes. However, there are a few simple adwords tips for low budgets you can follow to keep your costs low on AdWords whilst maintaining successful amounts of traffic to your site.
Keyword Research is Important for Cheap Relevant Keywords
It is crucial to do your keyword research before you set up any campaign. The Google Keyword Planner is a great tool which gives you insights to search volumes and the average CPC. The keyword planner also gives alternatives to keywords you input, which is useful to see if there are cheaper options for your campaigns.
Location Targeting Can Minimise Irrelevant Clicks
Location targeting can help target your audiences better as your ads will only show in the locations that you select. This is especially useful, for example, if you are a cake shop in London and you only want to attract local customers to your shop, you can use location targeting to only target ads within London. This helps reduce irrelevant clicks, competition for top positions and you can optimise ads for the location, resulting in better Quality Scores.
Focus on One Network, Preferably the Search Network
It is very easy to get tied up in the Display Network, however, it is best to focus just on Search rather than trying to spread your budget thinly to compensate for Display. Search is far easier to manage and you can see better results for your money. Avoiding the Display Network can also eliminate the need for creatives, contextual targeting etc. Focusing on Search will help you alternate between different ad copies so you can see quickly what works best for you for your money.
Make Your Ads Stand Out With Extensions!
Ad extensions can jazz up your ads with a few simple clicks. If you are a business which mainly takes up business through phone calls why not add a call extension with your phone number? Users can just click to call your phone number, this is especially useful on mobile for emergency/mobile services. Sitelinks enable you to show users ads with ‘shortcut’ links. If people get the information they need without clicking, it’s branding, and if they click through to your website because it has what they’re looking for, then the ad is working.
Quality Not Always Quantity
Trying to buy up every keyword connected to your product/service cannot ensure conversions all the time, your budget also will be limited by this. Even if a keyword seems to be the most relevant keyword for you, if it’s not driving traffic, it’s not worth buying. If you have low CTR, high CPC, but the keyword is relevant to you, you can reduce your max CPC for it, that way you might get the maximum amount of clicks for your limited budget. If you have low CTRs and low CPCs, then pause and replace it with a more relevant ad and keyword.
Last But Not Least
You can always make the most from your Adwords campaigns even on a limited budget. Following these simple tips will help you achieve a successful campaign, however, be vigilant and adaptative as much as possible. You’ll always find spikes of traffic on some weeks and less in others. There can always be other contributing factors which can affect traffic to your site.
Do you have any other tips you would like to suggest? Post a comment with your tips and tell us how you have managed a limited budget AdWords campaign.