Social Networking is gradually becoming a standard feature of companies digital marketing strategy. But in an arena where there is no easy way to truly determine ROI, how do you make it a success?
Below are our 10 Top Tips on how you can maximise your success on Social Media
1. Be Selective on Social Media
Just because there are dozens of social networks out there doesn’t meant you have to use them all to achieve success on Social Media. Each have their own benefits and some are more suitable to some types of businesses than others.
For example, Twitter works well for both B2B & B2C companies. A Facebook page is better suited to B2C as it’s where their customers can be found and LinkedIn is applicable to both, depending on what you are using it for.
LinkedIn is great for maintaining business connections, recruitment and raising the profile of your business but it isn’t a sales platform like Facebook and Twitter can be.
Other networks which you maybe aware of are Pinterest, Google+ and Foursquare. Whilst all are use and have growing members, they shouldn’t be your priority as you don’t engage with customers/clients in the same way as you do with the previous three. Google+ and Pinterest do have good SEO properties though, but we’ll save that for another post.
Stick to Facebook, LinkedIn and Twitter and you’ll be able to see how they can benefit your business almost immediately.
2. Be Genuine
Whilst automating the delivery of some social media messages isn’t a problem, you have to balance it out with genuinely engaging posts. You also have to attract fans and followers over time.
It is all every well ‘buying likes’ or activating ‘automating follow/un-follow tools,’ but would any of those people know who you were if you contacted them directly or gave them a call?
Calvin Lee from Mayhem Studios in LA says,
“I believe in doing good deeds and not ask for anything in return. My goal is in helping others where I can, sharing useful information, answer questions, reciprocating and more importantly. Be NICE! When you do good deeds, it will be returned to you 100 times or more.” This is definitely true of social media and worth baring in mind when you are working out what to say.
3. Say It In The Right Way
Each social network has it’s own conventions so make sure you adhere to them. Hashtags are now pretty much used everywhere. LinkedIn is all about business, so don’t post about what you had for lunch or where you are taking the kids at the weekend – nobody cares!
To achieve success on Social Media as an employee of a company or as the company itself, be sure to maintain your core values. Be representative of your brand and most of all be positive. Leave the venting of personal frustrations for your own blog or private accounts.
4. People Want To Get To Know People
Social Media engagement is all about building a rapport with your clients or customers.
As the title suggests, people want to get to know people not have companies selling to them in every post.
In order to do this you have to hold off on the sales posts and instead post about the everyday. People are much more likely to engage with a post if they feel related to or included in it some way. For example, “Monday morning, full inbox, where’s the coffee?” “Was lovely to see so many familiar faces at Saturday’s launch, everyone have a good time?” ” Love this quote on a bad day, ‘Think of all the beauty still left around you and be happy. #AnneFrank”
Potential customers now use social networks to get a feel for the type of companies and people they will be working with. If they feel a rapport with staff members or an affinity with the way the company presents itself, half the battle to wrangling them in as a potential customer is already won.
Related Content: Growing Your Network Through Google+ Communities
5. You Get Out What You Put In
Social media networks may be free to join but they take time and effort to make valuable. All social networks need to be regularly monitored, updated and used to engage. building a community takes time, social networks are no different. Faking it through automation might improve your numbers but they will not help you achieve success on Social Media.
6. Look, Listen and Learn
Social networks are a great outlet for learning more about your customers or the needs of your potential customers. By spending time really looking at what your clients/customers are posting about you can learn a lot about what they are looking for, what they like, what they don’t like and when during they day they are most active on social networks. All highly useful information in the battle to engage and turn online relationships into sales leads.
7. A Picture Paints A Thousand Words
Images are key to obtaining higher levels of engagement. As human beings we are drawn, in the majority, to visual images, which is why positing images on social networks is more likely to engage a response than a simple text post.
It is also worth noting that image posts in Facebook have twice the lifespan of those which are just text based. In simple terms, it means they remain in your fans feeds for twice as long meaning they get twice the exposure.
8. Quality Not Quantity
We have already brushed over this in previous tips, but it is worth being clear. Across all social networks, quality is more beneficial than quantity.
Think of it like this, if you have 500 Facebook fans or Twitter followers who you have gained through a basic automation tool that sounds great to an outsider – but what’s the point if they don’t talk to you?
The same applies to posts themselves. 3 valuable tweets/posts a day is far more valuable than 20 pointless ones. LinkedIn isn’t the place for a chat about the weather, but it is a great platform to discussing industry changes, throughout ideas or ask for advice.
9. Social Sharing and Bookmarking
If you don’t already have social bookmarking tools on your website, why not? People won’t know you’re there if you don’t show them!
Social bookmarking tools also lend themselves well to SEO. If you regularly contribute to a blog on your website then make sure the social bookmarking tools are present there too. By encouraging people to share their finds using the social bookmarks beneath/beside the article links will be built for you and in turn help to raise your Google Rankings.
10. Enjoy Being Social
Social Networks are exactly that, social. Whilst it is always a good idea to bear in mind the previous 9 tips, don’t let them take the fun out of social networks. You success on Social Media is all about engagement after all, so don’t be afraid to demonstrate personality.