SEO is the process of improving the quality and quantity of website traffic from search engines. It targets unpaid organic traffic only. While there may be expenses for online businesses using an eCommerce SEO agency, it costs nothing to rank your online store organically in the search engine results, your only investment needs to be time and the understanding of eCommerce SEO techniques.

SEO is very cost-effective, but it is a slower process that requires continual maintenance.

PPC (Pay Per Click) covers a wide variety of paid advertising opportunities which SEO (Search Engine Optimisation) cannot cover. Broadly speaking, there is no direct comparison.

However, a Paid Search is a similar strategy to SEO. In a Paid Search campaign, the advertiser is bidding and paying for clicks on ads at the top of the search results. With SEO, pages are ranked in the organic listings.

Also within Google Ads, eCommerce stores can invest in a Google Shopping campaign. Google Shopping shows Product Ads at the top of search results – there is no real “organic SEO” opportunity of note which competes with Google Shopping Ads.

PPC campaigns also include Facebook Ads, YouTube Ads and Google Display Ads, amongst others, none of which compete with an SEO strategy directly.

In summary, the most successful eCommerce Marketing strategies;

1. Use a combination of PPC campaigns for top-of-funnel audience reach and engagement, along with a Content / SEO strategy. 
2. Use a combination of Paid Search Campaigns, Google Shopping and SEO to get rank category and product pages, attracting clicks and visitors when they’re more likely to buy.

A crucial reason why SEO and PPC integration works so well is that they are both heavily dependent on keyword optimisation to surface for related searches.

Google search and Google shopping campaigns are led by keywords. They are used for bidding on search terms (queries), as well as playing a big part in optimisation for your ad rank. SEO landing pages are optimised for the best and most relevant keywords to capture organic traffic.

Both SEO and PPC use high intent keywords to capture traffic that is most likely to convert. The similarities in both make SEO and PPC integration very achievable.

It is worth noting that only Google search and shopping ads are keyword driven. Display ads, remarketing and other types of Google advertising are led by other factors.

As we’ve mentioned already, PPC campaigns can generate immediate results for online stores. Working alongside SEO, paid advertisers can utilise profitable keywords, with the aim of optimising landing pages. This will enhance visibility and traffic for immediate PPC results, as well as for longer-term SEO gains.

When customers, prospective or existing, want new clothes, what do they do?

In the digital age, they turn to an internet search to explore the options available on the market. When they do this, you will want your page to appear at the top of the search results. If your page doesn’t, they’ll click through to your competitors and make a purchase with them instead.

fashion eCommerce tracking is essential to the success of a fashion company’s store, regardless of the channels used to attract traffic.

Configured correctly for the Ad Platform (Google Ads, Facebook Ads etc.) and for Google Analytics, tracking provides data about;

1. The number of visitors to your site and each page
2. The time each user spent on a page, or on your site
3. How many pages users viewed
4. Whether those users converted in to a sale and the transaction values

Given that this data can then be segmented by traffic source, device, gender, age, location and others, this data can help marketers and fashion eCommerce store owners understand which are their most profitable traffic sources, which genders and locations perform best and most critically therefore to understand how to scale their eCommerce traffic and sales.

Conversion Rate Optimisation is important in eCommerce because it allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have.

By utilising this service, you can increase revenue per website visitor, acquire more customers, and grow your business exponentially. 

Keyword research for fashion reveals the search terms users use to find businesses like yours and the clothing they’re interested in, along with data suggesting how many searches there are for those terms.

SEO is a strategy to earn organic traffic and visibility on a national and global scale, whereas local SEO is an attempt to earn this visibility in a certain location.

Google indexes information about local businesses and presents them above the organic search results. This is called the maps pack and it is a great way to attract patients in the local area.

Both use many of the same techniques but Local SEO uses extra techniques such as Google Business Profile Optimisation, attracting reviews and building local citations.

Google Business Profile is a free tool which Colleges can use to manage their online presence on Google Maps and Search.

Colleges can add all their essential information including opening hours, business description and business contact detail (NAP), areas you serve, your business category, photos, posts about updates, deals and events.

Google uses the information in your Google Business Profile and from pages on your site to rank your business for related local searches.

Having a Google Business Profile also allows visitors to contact you or request directions at the click of a button from mobile or desktop.

Our team will confirm the potential budget you could spend for each campaign and a realistic ROI you can aim for.

Typically, a law firm might spend between £1,000 and £1,500 per month on marketing services and media budget, but that does depend on the size of the area the practice serves and the number of products and services which need marketing.

Yes, our team will provide you with regular reports of the progress of your campaigns and you’ll have access to our project management system. This way, you’ll be kept in the loop about all the work we do and how everything is performing.

The short answer is no. In today’s Google algorithm there is no ranking benefit in including keywords in your domain name, but you should consider the “clickability” of your domain name, which could increase the CTR rather than the rankings.

Yes.

The volume of internal links to a page helps search engines understand which of your pages are the most important on your site.

The anchor text used to link to pages indicates what a search engine might rank that page for.

Yes, posting great blog content can help your SEO strategy.

Firstly, creating optimised blog content can rank those pages in Google and attract traffic to your site. This content is often much easier to rank than your sales pages, which are typically much more competitive.

Secondly, linking relevant, content to support your sales pages helps a search engine understand your depth of knowledge and expertise.

Yes.

Page meta titles and descriptions and image alt tags, for example, help search engines understand what a page is about and what it might consider ranking that page for.