Fashion SEO Agency
Use our proven experience to drive high intent traffic to your fashion store.
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eCommerce Brands That Trust Us
We’ve worked with a number of different businesses and brands helping to boost their online sales!
Is your competitors' fashion store being found before yours on Search Engines?
Whether you’ve developed your website through Magento, Shopify or WooCommerce, it’s important to have a proven eCommerce SEO agency by your side to ensure you’re utilising the best tactics to increase relevant traffic volumes and ultimately increase your sales.
We’ve seen success for many of our eCommerce clients through optimisation of content, page copy and integration of off-page SEO strategies such as link building and digital PR.
Whatever your eCommerce goal. We'll get you there, and then some!
eCommerce Platforms We Work With
We work with other eCommerce platforms too, and even bespoke eCommerce sites.
Increase Transactions. Grow Your Brand.
We know that growing your online store’s conversion rate is the bedrock of bringing in revenue and lowering your outgoings. In order to improve conversion rates, our team will conduct a thorough review of your eCommerce store and make improvements, which will convert more visitors into paying customers.
Whether you’re looking to increase transactions, increase revenue or average order value, our fashion SEO agency will be sure to help you!
The Four Pillars of Fashion SEO Success
Search Engine Optimisation campaigns comprise four key pillars, each critical to delivering improvements in visibility and driving traffic to a Fashion website.
Critical to SEO success, technical SEO addresses the crawlability and clarity of your data for search engines.
On Page Optimisation
From strategy to optimisation of meta titles, descriptions, alt tags, heading tags and internal linking - on page optimisation is critical to success
Link Building Service
To rank in competitive markets, earning and building good quality, relevant external links to your pages and content is essential
Content Creation and Optimisation
Research, strategy and roll-out of optimised page copy and content to attract customers at every stage of their search journey
Fashion SEO Fundamentals
What to expect from Fashion SEO services
Fashion SEO Strategy
What you’d expect from a successful eCommerce SEO agency is to first carefully consider your current ranking, search volume and search intent to establish priorities and measure progress.
Analysing what your site ranks for, the search volume and the value of that traffic to your business helps us prioritise SEO work – quick wins, balanced with long term investment
eCommerce Site Structure
A crucial part of any eCommerce SEO project is to get the foundations right. We’ll work with your eCommerce platform to ensure the front and backend of your site supports the ranking strategy.
Google Search Console
We’ll configure Google Search Console for the best results and manage error reports, XML sitemap configuration to maximise crawlability and indexability of your eCommerce store.
Your content matters. We discover the search terms your site should rank for and optimise your product pages, categories and posts to maximise visibility and traffic.
External link building
For those competitive search terms, we’ll need to build or earn high-value external links to your product and category pages to outrank competing content.
Technical eCommerce SEO
eCommerce platforms can be complex beasts and create all sorts of traps for search engine bots – often enough to thwart and confuse and kill your ranking strategy.
We’ve got your technical eCommerce SEO covered.
Meta Data Optimisation
Meta titles, descriptions and image alt tags are all incredibly important for eCommerce SEO but are often overlooked. We’ll take care of those for you, making sure they’re optimised for your target search terms.
We research your and analyse your competitors’ sites, uncover their weaknesses, and develop strategies to exploit them.
Our Fashion SEO Agency Promise
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Fashion SEO Marketing FAQ
SEO is the process of improving the quality and quantity of website traffic from search engines. It targets unpaid organic traffic only. While there may be expenses for online businesses using an eCommerce SEO agency, it costs nothing to rank your online store organically in the search engine results, your only investment needs to be time and the understanding of eCommerce SEO techniques.
SEO is very cost-effective, but it is a slower process that requires continual maintenance.
PPC (Pay Per Click) covers a wide variety of paid advertising opportunities which SEO (Search Engine Optimisation) cannot cover. Broadly speaking, there is no direct comparison.
However, a Paid Search is a similar strategy to SEO. In a Paid Search campaign, the advertiser is bidding and paying for clicks on ads at the top of the search results. With SEO, pages are ranked in the organic listings.
Also within Google Ads, eCommerce stores can invest in a Google Shopping campaign. Google Shopping shows Product Ads at the top of search results – there is no real “organic SEO” opportunity of note which competes with Google Shopping Ads.
PPC campaigns also include Facebook Ads, YouTube Ads and Google Display Ads, amongst others, none of which compete with an SEO strategy directly.
In summary, the most successful eCommerce Marketing strategies;
- Use a combination of PPC campaigns for top-of-funnel audience reach and engagement, along with a Content / SEO strategy.
- Use a combination of Paid Search Campaigns, Google Shopping and SEO to get rank category and product pages, attracting clicks and visitors when they’re more likely to buy.
A crucial reason why SEO and PPC integration works so well is that they are both heavily dependent on keyword optimisation to surface for related searches.
Google search and Google shopping campaigns are led by keywords. They are used for bidding on search terms (queries), as well as playing a big part in optimisation for your ad rank. SEO landing pages are optimised for the best and most relevant keywords to capture organic traffic.
Both SEO and PPC use high intent keywords to capture traffic that is most likely to convert. The similarities in both make SEO and PPC integration very achievable.
It is worth noting that only Google search and shopping ads are keyword driven. Display ads, remarketing and other types of Google advertising are led by other factors.
As we’ve mentioned already, PPC campaigns can generate immediate results for online stores. Working alongside SEO, paid advertisers can utilise profitable keywords, with the aim of optimising landing pages. This will enhance visibility and traffic for immediate PPC results, as well as for longer-term SEO gains.
When customers, prospective or existing, want new clothes, what do they do?
In the digital age, they turn to an internet search to explore the options available on the market. When they do this, you will want your page to appear at the top of the search results. If your page doesn’t, they’ll click through to your competitors and make a purchase with them instead.
fashion eCommerce tracking is essential to the success of a fashion company’s store, regardless of the channels used to attract traffic.
Configured correctly for the Ad Platform (Google Ads, Facebook Ads etc.) and for Google Analytics, tracking provides data about;
- The number of visitors to your site and each page
- The time each user spent on a page, or on your site
- How many pages users viewed
- Whether those users converted in to a sale and the transaction values
Given that this data can then be segmented by traffic source, device, gender, age, location and others, this data can help marketers and fashion eCommerce store owners understand which are their most profitable traffic sources, which genders and locations perform best and most critically therefore to understand how to scale their eCommerce traffic and sales.
Conversion Rate Optimisation is important in eCommerce because it allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have.
By utilising this service, you can increase revenue per website visitor, acquire more customers, and grow your business exponentially.
Keyword research for fashion reveals the search terms users use to find businesses like yours and the clothing they’re interested in, along with data suggesting how many searches there are for those terms.
SEO is a strategy to earn organic traffic and visibility on a national and global scale, whereas local SEO is an attempt to earn this visibility in a certain location.
Google indexes information about local businesses and presents them above the organic search results. This is called the maps pack and it is a great way to attract patients in the local area.
Both use many of the same techniques but Local SEO uses extra techniques such as Google Business Profile Optimisation, attracting reviews and building local citations.
Google Business Profile is a free tool which Colleges can use to manage their online presence on Google Maps and Search.
Colleges can add all their essential information including opening hours, business description and business contact detail (NAP), areas you serve, your business category, photos, posts about updates, deals and events.
Google uses the information in your Google Business Profile and from pages on your site to rank your business for related local searches.
Having a Google Business Profile also allows visitors to contact you or request directions at the click of a button from mobile or desktop.
Our team will confirm the potential budget you could spend for each campaign and a realistic ROI you can aim for.
Typically, a law firm might spend between £1,000 and £1,500 per month on marketing services and media budget, but that does depend on the size of the area the practice serves and the number of products and services which need marketing.
Yes, our team will provide you with regular reports of the progress of your campaigns and you’ll have access to our project management system. This way, you’ll be kept in the loop about all the work we do and how everything is performing.
The short answer is no. In today’s Google algorithm there is no ranking benefit in including keywords in your domain name, but you should consider the “clickability” of your domain name, which could increase the CTR rather than the rankings.
The volume of internal links to a page helps search engines understand which of your pages are the most important on your site.
The anchor text used to link to pages indicates what a search engine might rank that page for.
Yes, posting great blog content can help your SEO strategy.
Firstly, creating optimised blog content can rank those pages in Google and attract traffic to your site. This content is often much easier to rank than your sales pages, which are typically much more competitive.
Secondly, linking relevant, content to support your sales pages helps a search engine understand your depth of knowledge and expertise.
Page meta titles and descriptions and image alt tags, for example, help search engines understand what a page is about and what it might consider ranking that page for.
Find out how we scale Fashion stores
Put your fashion store in front of thousands of potential customers with a successful Fashion Marketing campaign.
Optimise your eCommerce campaigns, maximise your budgets, increase your ROI and watch your profit margins grow.
We create beautiful Fashion eCommerce stores that convert more visitors in to revenue.
We apply behavioural science to convert more visitors in to sales – typically 2x more!