Rinkit

“Working with Tillison Consulting has been amazing. The results and return on investment have been fantastic. From the outset Tillison Consulting were focused our business needs and developed a Digital Strategy that is producing excellent results year on year, in fact this year Tillison has helped us to achieve our best monthly sales figures ever.”
– Chris Perry – Marketing Manager

Statistics

Conversions Stat Icon
400%
Increase in revenue
Trophy Stat Icon
50%
Increase in return on AdSpend
People Stat Icon
25%
Increase in conversion rates

The Challenge

Rinkit is a limited company run by childhood friends which sells a large range of home and garden products from their base in West Sussex. Rinkit first approached us in February 2016 to try and identify the best way to drive sales through their own website rather than through the different marketplaces they were using.

Our challenge with this was to gain sales at a cost per acquisition that will make the company a profit while also looking at ways to increase sales. Rinkit’s directors also wanted to find a partner organisation rather than just an agency that could manage their PPC campaigns and that understood their business.

home decor
strategy

The Strategy

With limited margins on certain products, we worked closely with the team at Rinkit to identify areas that were going to bring them in the return on ad spend that they required. This meant starting out small and proving the worth of Google Shopping, slowly expanding this out into other channels as we went along.

The Results

Our gradual approach to this PPC campaign paid off with return on ad spend increasing from 6:1 to 9:1 after just a few months. Over the course of a year, Rinkit’s revenue increased fourfold, and conversion rates went up 25%.

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