Based just outside of Bath, Modern Mirror Design is a dynamic, forward-thinking business selling mirrors of all shapes and sizes, all of supreme quality and in the latest contemporary designs. We were first approached by Modern Mirror Design in September 2013 as the business was seeking help on improving their brand presence in the sector and more importantly, increasing sales through their website.
Modern Mirror Design’s Operations Manager needed to find a company that they could work with over the long-term and one which would help them to become one of the biggest home decor eCommerce stores in the UK, at least for mirrors and home accessories.
Our initial strategy was to increase the revenue of the business and in doing so create a cash surplus that could be invested back into the business. This initial work consisted of setting up and managing Google AdWords and Google Shopping campaigns for the company in order to drive potential customers through to their online store.
Once Google AdWords and Shopping campaigns were delivering a good amount of sales and increasing turnover, a more integrated home decor marketing strategy was devised by our Senior Strategist. He recommended a more holistic approach not only to increase traffic to the home furnishings website, but also to adopt brand awareness and engagement strategies, which would help corner a large part of a very competitive home decor market. This approach consisted of improving their organic rankings through an ongoing SEO project and improving their presence on social media platforms, all while continuing to drive sales through the Pay Per Click strategy.
In the first year of the project, our marketing strategy for home decor specialists paid handsome returns, increasing Modern Mirror Design’s monthly sales by 274%.
This trend continued in to the second year when Tillison combined social media with SEO for the Magento-based website, AdWords and Google Shopping, with overall sales continuing to increase by a further 118%. In addition to this, organic website traffic has increased by 125% each month and the targeted SEO keywords are now in the top three positions in Google’s organic rankings.
Get a detailed insight into your current organic rankings and understand what’s stopping your website from ranking higher.
Our experienced Specialists can help you to significantly improve your return on investment through Google Ads Management.
Gain traffic and increase sales for your eCommerce store through a Pay Per Click campaign, optimised by our team of Google Shopping Experts.
Learn how your customers are finding and engaging with your website, and how you can gain useful business insights from this information.