Modern Mirror Design

Working with Tillison Consulting has been amazing, and the results and return on investment have been fantastic. From the outset, they were focused on our business needs and developed and delivered a digital marketing strategy that is producing excellent results year on year.
– Modern Mirror Design

Statistics

People Stat Icon
125%
Monthly increase in organic traffic
Conversions Stat Icon
274%
Boost in monthly sales

The Challenge

Based just outside of Bath, Modern Mirror Design is a dynamic, forward-thinking business selling mirrors of all shapes and sizes, all supreme quality and in the latest contemporary designs. We were first approached by Modern Mirror Design in September 2013 as the business was seeking help on improving their brand presence in the sector and more importantly, increasing sales through their website.

Modern Mirror Design’s Operations Manager needed to find a company that they could work with over the long-term and one which would help them to become one of the biggest home decor eCommerce stores in the UK, at least for mirrors and home accessories.

girl looking in mirror
strategy

The Strategy

Our initial strategy was to increase the revenue of the business and in doing so create a cash surplus that could be invested back into the business. This initial work consisted of setting up and managing Google AdWords and Google Shopping campaigns for the company in order to drive potential customers through to their online store.

Once Google AdWords and Shopping campaigns were delivering a good amount of sales and increasing turnover, a more integrated home decor marketing strategy was devised by our Senior Strategist. He recommended a more holistic approach not only to increase traffic to the home furnishings website, but also to adopt brand awareness and engagement strategies, which would help corner a large part of a very competitive home decor market. This approach consisted of improving their organic rankings through an ongoing SEO project and improving their presence on social media platforms, all while continuing to drive sales through the Pay Per Click strategy.

The Results

In the first year of the project, our marketing strategy for home decor specialists paid handsome returns, increasing Modern Mirror Design’s monthly sales by 274%.

This trend continued in to the second year when Tillison combined social media with SEO for the Magento-based website, AdWords and Google Shopping, with overall sales continuing to increase by a further 118%. In addition to this, organic website traffic has increased by 125% each month and the targeted SEO keywords are now in the top three positions in Google’s organic rankings.

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