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Digital Marketing Blog

Our digital marketing blog keeps you up-to-date with trending topics from the world of digital marketing and offers tips and tricks for how to optimise your marketing strategy.

European Article Numbers: A Complete Guide

Nicholas Ward-Upton
March 10

Excluded Destination [excluded_destination] in Google Merchant Centre

Advertisers can use the [excluded_destination] field to determine which parts of the Google platform each product in their inventory will...

eCommerce eCommerce Marketing Strategy

Nicholas Ward-Upton
March 10

Everything You Need to Know About PLAs (Product Listing Ads)

Google Product Listing Ads are a type of advertising that allows retailers to show images of their products along with...

eCommerce eCommerce Marketing Strategy

Alex Bardsley
March 10

What is ROAS?

Introduction ROAS stands for Return on Advertising Spend. It is a measure of the effectiveness of an advertising campaign in...

eCommerce Marketing Strategy eCommerce

Alex Bardsley
February 10

14 Common Digital Marketing Myths in 2023

Congratulations! You’ve launched your new website and are eager to showcase it to the world. To achieve this, you want...

SEO Tips and Tricks Content Marketing Tips

Nicholas Ward-Upton
February 1

The Complete Guide to WordPress Technical SEO

Contents: First of all – What is Technical SEO and why do we use it? Technical SEO refers to optimizations...

SEO Tips and Tricks

Alex Bardsley
January 26

Unavailable Desktop / Mobile Landing Pages: Google Merchant Centre Disapproved Products

Introduction An unavailable Landing Page can be a big problem for your Google Shopping campaign. If your landing page is...

eCommerce eCommerce Marketing Strategy

Nicholas Ward-Upton
January 25

Category Pages vs Tag Pages: Which is Better?

When it comes to organising content on a website, two common methods are using category pages and tag pages. These...

SEO Tips and Tricks

Nicholas Ward-Upton
January 17

Mastering SEO for eCommerce Image Optimisation

As an eCommerce business owner, understanding how to optimise your product images for SEO is crucial. Poorly optimised images can...

eCommerce eCommerce Marketing Strategy