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Digital Marketing Blog

Our digital marketing blog keeps you up-to-date with trending topics from the world of digital marketing and offers tips and tricks for how to optimise your marketing strategy.

Availability [availability] in Google Merchant Centre

Nicholas Ward-Upton
March 10

How to use product type in Google Shopping

What is product type in Google Shopping? Product type is a classification system that is used by retailers to organise...

eCommerce eCommerce Marketing Strategy

Nicholas Ward-Upton
March 10

European Article Numbers: A Complete Guide

What is a European Article Number? A European Article Number (EAN) is a type of barcode used to identify products...

eCommerce eCommerce Marketing Strategy

Nicholas Ward-Upton
March 10

Excluded Destination [excluded_destination] in Google Merchant Centre

Advertisers can use the [excluded_destination] field to determine which parts of the Google platform each product in their inventory will...

eCommerce eCommerce Marketing Strategy

Nicholas Ward-Upton
March 10

Everything You Need to Know About PLAs (Product Listing Ads)

Google Product Listing Ads are a type of advertising that allows retailers to show images of their products along with...

eCommerce eCommerce Marketing Strategy

Alex Bardsley
March 10

What is ROAS?

Introduction ROAS stands for Return on Advertising Spend. It is a measure of the effectiveness of an advertising campaign in...

eCommerce Marketing Strategy eCommerce

Alex Bardsley
February 10

14 Common Digital Marketing Myths in 2023

Congratulations! You’ve launched your new website and are eager to showcase it to the world. To achieve this, you want...

SEO Tips and Tricks Content Marketing Tips

Mark Tillison
February 3

How To Market Your Education Institution Online

The competition grows increasingly fierce for those in the education sector. Digital technology continues to break down the geographical barriers...

SEO Tips and Tricks Conversion Rate Optimisation Tips

Nicholas Ward-Upton
February 1

The Complete Guide to WordPress Technical SEO

Contents: First of all – What is Technical SEO and why do we use it? Technical SEO refers to optimizations...

SEO Tips and Tricks