Re: the comment on the first update: “The update favoured sites that were faster and more responsive to mobile users and as result ranked them higher.” Myself and many other commentators saw no real evidence of this. If “mobile friendly” really did go in to the algorithm last year (2016) it seems to have only a very weak effect so far.. Reply
We saw some impact on poor quality sites, which I guess was the entire point. More importantly, a better mobile experience means more leads or sales from users on mobile devices – if there was a reason to make sure a website is responsive and mobile friendly, that’s a far more important one than just rankings 🙂 Reply