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PPC Tips

PPC strategies and tactics to increase ROI from AdWords, Bing Ads, Facebook Ads, Instagram Ads and Twitter Ads. Pay Per Click is the fastest way to attract the right traffic to your site and to increase leads and sales.

5-Step Digital Marketing Strategy for Fundraising

Mark Tillison
May 5

Paid Advertising Opportunities for Charities and Fundraising

Paid advertising can be a powerful tool for charities to reach new audiences, engage with donors and supporters, and drive...

PPC Tips

Mark Tillison
May 4

Facebook Ad Formats for Charities

Facebook Ad Types Here are a variety of different Facebook Ads types, and what their specifications, features and benefits are:...

PPC Tips Social Media Marketing Tips

Mark Tillison
May 4

Using Facebook Insights for Effective Charity Fundraising

Engaging with individuals via social media platforms has emerged as a pivotal method for charitable organizations to effect positive change....

PPC Tips Social Media Marketing Tips

Alex Bardsley
March 20

4 Scroll-Stopping Tips to Create Compelling Facebook Adverts

Facebook advertising has become an essential part of any successful digital marketing strategy. With over 2.8 billion (and counting) monthly...

Social Media Marketing Tips Click Through Rate Tips

Alex Bardsley
February 10

14 Common Digital Marketing Myths in 2023

Congratulations! You’ve launched your new website and are eager to showcase it to the world. To achieve this, you want...

SEO Tips and Tricks Content Marketing Tips

Alex Bardsley
January 13

Incorrect value [identifier exists]: Merchant Centre Disapproved Products

Incorrect Value [identifier exists] is a fairly common but very important error within Merchant Centres that will stop your products...

PPC Tips Google Marketing Tools and Strategies

Mark Tillison
January 11

How To Fix Promotional Image Overlay On Image Link: Merchant Centre Disapproved Products

Unfortunately, Google does not let you advertise with images that include overlay text or promotional images. If you see this...

eCommerce Marketing Strategy PPC Tips

Alex Bardsley
January 11

Invalid UTF-8 encoding [description]: Merchant Centre Disapproved Products

Getting flagged for an Invalid UTF-8 encoding on one of your products in the Merchant centre can be frustrating and...

PPC Tips Google Marketing Tools and Strategies