How to Use Google Analytics

The importance of privacy is bad news for tracking user behaviour as Google Analytics has just announced they will no...

You may have noticed that the URLs in your Google Analytics data are displaying as #utm_source when you really need...

When you have affiliates linking to pages on your website, it’s a given that you’ll want to be tracking the...

If you run an eCommerce site and you’ve looked at your Google Analytics recently, you’ve probably noticed a high amount...

If you have an eCommerce store, you’ve probably noticed traffic coming from arcot.com or any of its subdomains like secure5.arcot.com....

It’s time to settle an argument which we’ve had with many other people in the world of digital marketing. Which...

If you use Google Analytics to understand how users behave on your website, you may have recently received a message...

In a recent Google Ads Audit, we discovered that thousands – that’s right, thousands – of pounds of revenue was being...