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Google Ads Tips

Google Ads strategies to increase traffic, lower the Cost per Conversion and increase ROI from every Google Ads campaign along with Google Ads news, updates and commentary.

Stop Blaming AdWords for Your Poor Sales

teamtillison
December 17

AdWords Ad Extensions Update: Automatic Sitelink Extensions, Removal of Social Extensions and Extra Structured Snippets

This blog post explores some important changes to some AdWords Ad Extensions that advertisers should be following. Dynamic Sitelink Extensions...

Google Ads Tips PPC Tips

teamtillison
December 2

Beware! AdWords Phishing Attacks

Are You a Target of AdWords Phishing Attacks? If you receive an email purporting to be from Google with a...

Google Ads Tips

teamtillison
November 26

Google Ads Automatic Sitelinks

Alert: Google Ads will automatically generate sitelinks based on your site’s content if you don’t create your own. Discovered by...

Google Ads Tips PPC Tips

Mark Tillison
August 16

Why Google Shopping is Essential for eCommerce Success

Regular Google searchers (aren’t we all?) will have noticed that the presentation of the SERPS, the search results you get...

eCommerce eCommerce Marketing Strategy

Mark Tillison
July 24

Bing Ads vs Google AdWords

You’re nailing your Google AdWords management , exploiting every scrap of relevant traffic you can and you’re looking for more search...

Google Ads Tips Bing Ads Tips

Mark Tillison
July 23

Google Ads Double Serving

This post explores the Google Ads Double Serving Policy and double serving as a strategy. It shares my personal experience and...

Google Ads Tips Conversion Rate Optimisation Tips

teamtillison
June 29

Google AdWords Remarketing Lists for Search Ads

Google AdWords remarketing lists for search ads (RLSA’s) are a really useful bid strategy for your Google AdWords Management which is...

Conversion Rate Optimisation Tips Google Ads Tips

teamtillison
May 5

Ghost Referral Spam in Google Analytics

Have you noticed a recent spike in referral traffic in Google Analytics? Something like the following: What is Ghost Referral...

Google Ads Tips How to Use Google Analytics