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Google Ads Tips

Google Ads strategies to increase traffic, lower the Cost per Conversion and increase ROI from every Google Ads campaign along with Google Ads news, updates and commentary.

Why Google Shopping is Essential for eCommerce Success

Bing Ads vs Google AdWords

You’re nailing your Google AdWords management , exploiting every scrap of relevant traffic you can and you’re looking for more search...

Google Ads Tips Bing Ads Tips

Google Ads Double Serving

This post explores the Google Ads Double Serving Policy and double serving as a strategy. It shares my personal experience and...

Google Ads Tips Conversion Rate Optimisation Tips

Google AdWords Remarketing Lists for Search Ads

Google AdWords remarketing lists for search ads (RLSA’s) are a really useful bid strategy for your Google AdWords Management which is...

Conversion Rate Optimisation Tips Google Ads Tips

Ghost Referral Spam in Google Analytics

Have you noticed a recent spike in referral traffic in Google Analytics? Something like the following: What is Ghost Referral...

Google Ads Tips How to Use Google Analytics

Have you been Hit by Google’s Mobile Friendly Update?

On 21st April Google implemented their mobile friendly update. Have you come out of this algorithm change unscathed or has your...

Google Ads Tips Mobile Marketing Tips

Why Your Google AdWords Call Extensions Don’t Work

Advertisers using Google AdWords Call Extensions or Location Extensions may soon find these features will stop working. This is easily...

Google Ads Tips Conversion Rate Optimisation Tips

Google AdWords Bidding Strategy

The AdWords Bidding Tutorial Video explains how to structure your Google AdWords bids to make sure you are attracting the...

Google Ads Tips Conversion Rate Optimisation Tips

AdWords Dynamic Remarketing

If you are an eCommerce Store with a current Google Merchant Centre account, you can use dynamic remarketing to build...

eCommerce Marketing Strategy Google Ads Tips