It’s an interesting dilemma. Should you, or should you not bid on your own brand?
On the one hand, searchers already want to buy from you and might well find you in organic links where the clicks are free, so why pay for the click?
On the other, there may be competitors bidding on your brand and stealing your profit from right under your nose if you don’t.
There isn’t a right or wrong answer, but there some factors you may want to consider;
Google knows that this is your domain name and/or your brand, so it’s very easy for you to achieve top paid position.
Clicks on your own brand keywords tend to cost pennies – we’ve often seen clicks at £0.05 for position one.
CTR, as critical as ever, is typically awesome – 25-50% CTR, which won’t do your overall campaign CTR any harm at all.
In one of our most advanced campaigns, our client makes over 100 sales every month on one single competitor keyword for less than £0.20 a click.
Whether you like the ethics or not, there’s profit waiting on the table.
If you manage your own Google Adwords accounts, our Adwords Specialists can teach you more advanced techniques. To find out what, click here: Training