Tom Hughes

Tom is one of Tillison Consulting’s CRO brainiacs. He also has a keen interest in conversion rate optimisation and the power of persuasion.

Microsoft Advertising Offers Free Stock Images for Audience Ads

A website is always the forefront of your online business as a place to welcome your target audience, show off...

What is a 404 page? Whether custom or generic, the infamous 404 error message is nothing new to any website...

What is Google indexing? Indexing is the process Google uses to place search results in a certain order depending on...

In recent years, mobile devices have become the pinnacle way in which we find information online. You cannot walk down...

Coronavirus is affecting lives and business of all shapes and sizes. Whether your firm is online or a physical store,...

Affecting businesses of all sizes The novel coronavirus (COVID-19) has spread in the media just as fast as the virus...

A hint rather than a directive! For the sake of crawling and indexing, this is how Google has been treating...

You may be familiar with the ever-popular WordPress SEO plugin Yoast. It is extremely helpful when it comes to optimising...