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Archives for Nicholas Ward-Upton
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Nicholas Ward-Upton
Nicholas Ward-Upton
March 10
How to use product type in Google Shopping
Nicholas Ward-Upton
March 10
European Article Numbers: A Complete Guide
What is a European Article Number? A European Article Number (EAN) is a type of barcode used to identify products...
eCommerce
eCommerce Marketing Strategy
Nicholas Ward-Upton
March 10
Excluded Destination [excluded_destination] in Google Merchant Centre
Advertisers can use the [excluded_destination] field to determine which parts of the Google platform each product in their inventory will...
eCommerce
eCommerce Marketing Strategy
Nicholas Ward-Upton
March 10
Everything You Need to Know About PLAs (Product Listing Ads)
Google Product Listing Ads are a type of advertising that allows retailers to show images of their products along with...
eCommerce
eCommerce Marketing Strategy
Nicholas Ward-Upton
January 25
Category Pages vs Tag Pages: Which is Better?
When it comes to organising content on a website, two common methods are using category pages and tag pages. These...
SEO Tips and Tricks
Nicholas Ward-Upton
January 13
How to update robots.txt in WordPress
Knowing how to update robots.txt is crucial for anybody who owns or maintains a website. Robots.txt is a file that...
SEO Tips and Tricks
Nicholas Ward-Upton
December 19
The Ultimate Guide to Shopify SEO
We’ve put together a Shopify SEO Guide which includes our 7 most important Shopify SEO tips to help you monitor...
SEO Tips and Tricks
eCommerce
Nicholas Ward-Upton
December 16
How to Add a Meta Title and Description in Shopify
Meta titles and descriptions are important factors to consider in improving the SEO and CRO of a webpage. They are...
SEO Tips and Tricks
eCommerce
Nicholas Ward-Upton
December 9
The best SEO practices for your Shopify collection pages
Ok, you’ve created some collection pages. You’ve got them looking fancy, and you’ve listed all of your products. But, nobody...
SEO Tips and Tricks
eCommerce
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