Find yourself writing a fantastic blog post and not knowing how to optimise it for SEO? Well, don’t worry because we have your back! Follow this guide to optimise your blog post to the max for SEO.
Firstly, you need to do your keyword research and it needs to be precise. You can conduct this research on tools such as: ‘Keyword Planner’ and ‘Ubersuggest’. The Keyword Planner gives an idea of how high the competition is for each keyword and Ubersuggest gives you tons of keyword ideas on a certain subject. Keyword research is essential for page optimisation – the more keywords you add in, the better you will rank in Google and the more traffic you will get.
Leaving this out could impact how your page renders in the browser. An important thing to remember is to make sure all tags feature your keyword.
Meta-Title– This is the header that contains important information for SEO. Each page should have a unique title tag to describe the on page content.
Meta-Description– This is a key tag for SEO and shows up on search engine results. It should sell the page that it is linking to and is what will make people click on your link.
However, the meta-title and meta-description both do not affect your rankings in Google.
3.Image (Alt tags)
Alt tags are just as important for ranking purposes as the keywords are. They are short descriptions usually containing just the targeted keyword for the image, so if for some reason the image cannot be displayed, the alt tag will be. For SEO purposes, it is best to make sure your keyword is in the alt tag and that it relates to the image. You can also see the alt tag when you hover over an image. Alt tags can also help visually impaired readers to understand what exactly your image is.
An internal link is where you link a keyword on your page to another page on your site – this helps the reader to visit multiple pages on your website and to get more specific information about a certain subject, such as a particular service like our SEO services. For example: ‘We specialise in SEO in Hampshire’ (this link will take you to our Hampshire SEO page). Internal links are critical for SEO optimization. If you add the right internal links on your blog post, you’re ensuring that Google understands the pages’ relevance and relationships.
Social media is a great way to widen the reach of blog posts. As a business, you may already be using social media platforms such as Twitter, Facebook and Instagram to promote your business, so why not promote your blog posts on these for more exposure? There are a lot of platforms for you to promote your blog posts (both paid and free), such as Hootsuite, which works by allowing you to schedule your blog post across multiple platforms.
Need great content written that’s also expertly SEO’d ? Speak to one of our Specialists for content and SEO that will take your business to new heights online.