Open days are an extremely important part of any school’s recruitment process, providing prospective students and their families with the opportunity to visit the school, meet staff and current students, and get a feel for the school’s culture and atmosphere.
However, with so many schools holding open days, it can be difficult to stand out and attract your intended target audience. One of the best ways to do this is to advertise your open day online. In this blog post, we’ll explore four tips and strategies for advertising your school open day online.
1. Make the most of social media
Social media is a powerful tool for reaching a wide audience quickly and easily. Platforms like Facebook, Twitter, and Instagram to name a few allow you to create posts and adverts that can be targeted to specific demographics, such as parents and students in your local area.
You can also use social media to create a great amount of anticipation around your open day, by sharing photos and videos of the school and its grounds, as well as testimonials from current students and staff. Social media is a powerful, free tool that should be utilsed as much as possible.
2. Create a user-friendly website
Your school should already have a website. It’s a great way to provide prospective students and their parents with all the information they need about your open day, as well as your school in general.
You should aim to make your website as user-friendly as possible. This means each page should have clear headings, and call-to-actions (CTA) and work well on all devices. Your open day landing page should include details of the schedule for the day, as well as information about the school’s curriculum, facilities, and any extra activities the day includes. A best practice is to also include a registration form so that visitors can sign up for the open day in advance.
3. Use email marketing
Email marketing is another effective way to reach out to prospective students and their families.
You can create an email campaign that includes information about your open day, as well as a call to action to register for the event. Including photos and videos of the school, as well as testimonials from current students and staff in email marketing campaigns can also help them to succeed!
4. Use online advertising (Google & Facebook Ads)
Online advertising, such as Google Ads and Facebook Ads can help you reach a much wider audience. You can create tailor-made adverts that appear on search engines and social media platforms, and target them to specific demographics, and locations such as parents and students in your local area. This is an extremely powerful tool and over time, will help your online marketing efforts grow exponentially
In conclusion, making sure you consider advertising your open days online in your school marketing strategy is an effective way to reach a wide audience quickly and easily. By using social media, creating a website, using email marketing, and online advertising, you can create excitement around your open day and attract the right audience at the right time. With these strategies in place, you can be sure that your open day will be a success.
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