LVS Ascot is a non-selective independent school located in Berkshire offering day and boarding places, from infants right through to sixth form. The co-educational school stretches back over 215 years when the school was founded in 1803 by the Licensed Trade Charity.
LVS Ascot embarked on their digital marketing journey with Tillison Consulting back in 2016 where they saw competitors taking over those all-important top spots in the search results.
With visibility challenges and school enrolments at a low LVS Ascot wanted to increase organic search traffic for local and international audiences to generate leads for parents seeking child placements in the school.
It was decided that the most effective way forward would be an integrated SEO approach combined with localised strategies to increase organic website traffic and gain a wider local presence.
As a standard process, we analysed the website and made on-page changes to increase relevance, ranking positions and organic search traffic to the site through a fully optimised keyword ranking strategy. This included analysing URL structures, competitor analysis and the creation of new landing pages.
To increase local presence a localised ranking strategy was adopted and implemented through Google Business Profile management.
Link building was a prevalent part of the success for LVS Ascot building high authority links to the site through industry-relevant sites, increasing website authority and referral traffic.
Our work on LVS Ascot’s website had some dramatic results in terms of Google rankings – with over 40 keywords ranking on the first page of search results and a total of 500 ranking keywords across the site.
The amount of website traffic increased by 40.53%, while new users to the site increased by 44.38%.
The bounce rate was decreased by over 6% and website sessions have increased by 38.69%.
In addition to this, the amount of relevant traffic has increased dramatically so the quality of leads and conversions have also improved.
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