Google has recently updated its Analytics package to allow users to create their own metrics. We’ve previously demonstrated how to track affialiate links with Google Analytics.
The aforementioned “Google Analytics Calculated Metrics” enables you to create reports that give you a better sense of the value of your website.
The examples suggested by Google as uses for this tool are currency conversion and “revenue” per user. Both of these are valuable metrics, that we could have calculated before, but now you can see them as columns in your tables and points on your graphs.
Calculated metrics are set at view level, so:
At this point be aware that the name cannot be changed once it has been created and that all names must be unique.
The image below shows the setup of a currency converter from Pounds Sterling to US Dollars.
Obviously, with a calculated metric of this sort, you will need to regularly update the conversion rate.
The most obvious use of this is to give an actual profit on the sale of items. For example:
If you sell an item for £50 and make a Nett profit of £15, then you can create a Nett profit Calculated Metric that is Revenue * 0.3.
This will make it much easier to assess if your marketing streams are providing value for money.
If you have any questions regarding this post or any other areas of Google Analytics Calculated Metric please ask us in the comments. If you have lots of questions perhaps you would benefit from one of our Google Analytics Training Courses. Click on the link below to find out more.
Speak with a SpecialistLearn Analytics with a Pro
Your email address will not be published. Required fields are marked *
Save my name, email, and website in this browser for the next time I comment.
Get early access to digital marketing news and all the highlights from the Tillison blog.