Facebook Custom Audiences allow you to target customers that you already know with PPC Ads on Facebook.
The ways to target this are through:
These Facebook custom audiences are a very powerful tool for your PPC Management and are a very specific way to target your ads. The ads reach people you know have a direct interaction with your website/product already.
For example, if you wanted to target all people who have visited your website (similar to your AdWords management remarketing method) you would put a Facebook pixel on the website and then you can show PPC ads to all these people who have previously been on the site. Another way is showing ads to people on your email list for the business, again these are much more valuable targeting methods than generic ads.
How to set up a custom audience campaign is really easy:
Speak with a SpecialistOur Facebook PPC Services
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