The benefits that using Google Analytics can have for an online business’ website are countless. The data the platform collects can help with marketing, remarketing, content creation and so much more. In this T-Time video, Mark takes us back to basics to discuss:
(00:24) On the Google Analytics home screen, head to Admin and then click on ‘Create property’. Fill out the form with the details of your site and click ‘Create’ – this should then take you to the page with your Google Analytics tag. All you have to do is copy the code and add it to your website.
There are a few ways to add the tag to your site. Arguably the easiest is to put it in your HTML Header so that it appears on every page, but you can also use Google Tag Manager, which is much easier.
(03:07) The answer to this is very straightforward: just keep creating additional properties. You can add a total of 50 properties to your Google Analytics account, but you can have multiple accounts, making that number pretty much unlimited.
(03:45) You can, but the circumstances in which this would be necessary are very rare. Be careful if you are adding two tags, though – the more requests you’re adding to the page, the slower your page load time could become, which can harm conversion rates.
(04:26) Yes – as long as you have the tag on a web page, Analytics will track it. It doesn’t matter if you have a membership site or forum, the script will fire as soon as the page loads.
Do you have any questions about Google Analytics? Let us know in the comments or tweet Mark @Tillison. In the meantime, subscribe to our YouTube channel so you never miss a T-Time video, and get in touch to find out more about our Google Analytics training courses.
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