Core Web Vitals Rollout Postponed By Google

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With webmasters and developers everywhere scrambling to fix their website’s Core Web Vitals before the May rollout, they have now been served some light relief. Google is pushing back the rollout of its page experience update to mid-June, giving site owners at least another month to prepare.

What does this mean for web developers?

What has Google said?

In an update, Google stated the page experience update, although it’ll begin to rollout mid-June, won’t fully come into play as a part of its ranking factors until the end of August.

“You can think of it as if you’re adding a flavoring to a food you’re preparing. Rather than add the flavor all at once into the mix, we’ll be slowly adding it all over this time period.”

Source: More time, tools, and details on the page experience update

Why the change?

Google is looking to monitor the update’s impact for “any unexpected or unintended issues” that may arise. This is why it’s now a gradual rollout.

Site owners are being told not to expect drastic changes. Page experience is simply one of many factors its ranking systems take into account.

Search Console page experience report

A new page experience report is now available in Google Search Console, combining the Core Web Vitals with existing components of the page experience signals, such as;

  • HTTPS security
  • Absence of intrusive interstitials
  • Safe browsing status
  • Mobile-friendliness

Offering valuable metrics, such as the percentage of URLs with good page experience and search impressions over time, the Google Search Console report enables you to quickly evaluate performance.

Core web vitals Google page experience report

Summary

Google discusses its vision to “build a web ecosystem that users love – together”. The news that Google’s Core Web Vitals have been delayed will be welcomed by web developers who have been doing everything to get their site in order. They are now able to spend more time on implementing updates – as well as testing and snagging. We can help you with your page speed optimisation so you don’t have to worry!

What are your thoughts? Have you been one of the many webmasters buoyed by the news of the push back? We’d love to know. Be sure to share your thoughts in the comments or tweet us @TeamTillison.

One Response

  1. I feel fooled by Google. This is the first time they announce an update and even offer tools to respond to it before the update is complete. So I invested in a faster server for https://en.itpedia.nl. I invested in Cloudflare to be fast worldwide. I have removed many features from the site to speed it up. I have added caching and tested and tested and tested. All in all, I invested 6 months to get ready for May 2021. I think I can face the competition that didn’t get out of their seat and do nothing. But what is Google doing? They are postponing the update! It feels unfair.

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