In this roundup of Google AdWords News, we look at updates which reveal some refreshing changes for applying Audience Lists (RLSAs), AdWords Account security advisories, a new test of Google Shopping Ads and Google’s official guide to using AdWords Campaign experiments.
Until this update, audiences were added to each Ad Group in your AdWords account, making it a somewhat painful process, particularly for large accounts with hundreds or thousands of Ad Groups in multiple campaigns.
Using Google AdWords experiments enables advertisers to test before and after versions of campaigns side by side to see how much improvement (or not) each strategic change makes.
So, what are your thoughts on these new Google AdWords updates? And, have you discovered any more? Comment below with your thoughts.
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Experiments is an excellent feature to test out certain hypotheses quickly. Though, managing multiple experiments can be cumbersome as you have to keep tabs on all the live experiments.
Here’s a script to monitor performance of multiple experiments easily. With this script, you can easily find out performance of multiple experiments with respect to original campaign on various important metrics like Clicks, Conversions, Conversion Rate, CPA, etc.
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