In this roundup of Google AdWords News, we look at updates which reveal some refreshing changes for applying Audience Lists (RLSAs), AdWords Account security advisories, a new test of Google Shopping Ads and Google’s official guide to using AdWords Campaign experiments.
You Can Now Apply Audience Lists at Campaign Level
Until this update, audiences were added to each Ad Group in your AdWords account, making it a somewhat painful process, particularly for large accounts with hundreds or thousands of Ad Groups in multiple campaigns.
AdWords Account Security
Google Testing Three Rows of Shopping Ads
The Official Guide to Using AdWords Campaign Experiments
Using Google AdWords experiments enables advertisers to test before and after versions of campaigns side by side to see how much improvement (or not) each strategic change makes.
So, what are your thoughts on these new Google AdWords updates? And, have you discovered any more? Comment below with your thoughts.