Entries Tagged as 'AdWords'

A Lesson from F1

August 5th, 2008 · Comments Off

Being successful in your own business isn’t too far away from crossing the line first in a Formula 1 Grand Prix, or even winning the World Championship, for that matter.
As poor Filipe Massa proved at the Hungarian Grand Prix this weekend, having the pace to overtake and lead the race almost all the way to […]

Tags: Upselling · Conversion · Approach · Acquisition · AdWords · Sales · Online

Google Rant: Your Ads are Showing Where?

June 9th, 2008 · Comments Off

There are many things to love about Google; measurability, tightly focused targeting and all that traffic.
But there’s a little-known element that’s really beginning to annoy me and a lot of the other search community: the Search Network.

You’ll be familiar with the two primary networks; Google Search - essentially, the Google you know and love, and […]

Tags: Content · Search Network · Acquisition · CPC · Google · AdWords · Uncategorized

Negative Keyword Technique

May 21st, 2008 · No Comments

The AdWords Success Guide explains the practice and benefits of using negative keywords to your advantage, excluding irrelevant searchers from seeing your ad, let alone you paying for an irrelevant click.
If you really want to be able to measure performance and optimise your campaign effectively, there’s a little more to it.
Example
Dennis and Steve run a […]

Tags: Conversion · Negative Keywords · Location Targeting · Acquisition · AdWords · Search

Poor Conversion Rates Explained

March 31st, 2008 · No Comments

There’s been a common theme for many of the conversations I’ve had with new clients recently: poor traffic conversion rates.
It’s a subject, like many in the world of marketing, that is completely subjective - it will depend entirely on your business, the market sector, your product, your prices, competitors and a whole host of other […]

Tags: Approach · Conversion · Sales · AdWords · Online · Word of Mouth · marketing

AdWords Phishing Alert

March 25th, 2008 · No Comments

One of my clients just asked about this suspicious email from Google:

From: Google AdWords [mailto:reactivation@google.com]
Sent: 25 March 2008 02:58
To: [removed]
Subject: Please Update Your Billing Information

This message was sent from a notification-only email address that does
not accept incoming email. Please do not reply to this message.
——————————————————————————–

Dear Google AdWords Customer,

Please […]

Tags: AdWords · Google

Content v Search - Why it pays to know the difference

February 2nd, 2008 · No Comments

By default, Google will display your ads on the content network. If you haven’t switched it off, you’re advertising to an audience you know little about, and you’ll find it difficult to measure and manage the results that you’re getting from your whole account.
To be clear, I’m not suggesting that the content network is a […]

Tags: Content · AdWords · Search · marketing · Google

Demographic Bidding - Chump or Champ?

January 24th, 2008 · No Comments

Google announced today that it is to commence testing on Demographic Bidding. You can already target specific geographic locations for your ads to be shown, and pretty soon you’ll be able to target particular demographics too.
Even if you don’t want to target specific demographics, there could be an incredible amount of value in the new […]

Tags: Content · Location Targeting · Sales · AdWords · marketing · Google

Getting the best from location targeting

January 21st, 2008 · No Comments

If you’ve spent any time at all in the settings part of your AdWords campaign, you’ll have seen that Google offers a location targeting tool. By default, Google runs your ads everywhere in your chosen country, to everyone, across its Search and Content networks.
That’s fine, to a point - but what if you don’t, or […]

Tags: Quality Score · Location Targeting · International · AdWords

Hitting the Limits

January 17th, 2008 · No Comments

Recently, a number of AdWords campaigns I’m working have been sailing very close to the limits of what Google will permit in a single AdWords account.
Anyone who is a subscriber to the ‘long tail‘ principal will know that generating variations and combinations of keywords is good practice to find lots of niche little terms that […]

Tags: Quality Score · Niche · AdWords · marketing · Google

Get Negative

November 21st, 2007 · No Comments

Google AdWords includes a wonderful, often unused feature for negative keywords. This allows you to filter out the unwanted irrelevant traffic that would still cost you money in clicks, but not gain you anything in sales.
Using the example of a campaign selling hubcaps, if you don’t sell Renault hubcaps, make sure you use “-Renault” in […]

Tags: Quality Score · Negative Keywords · Location Targeting · CPC · AdWords · Google