Understanding how your customers behave, not just that clicks sometimes convert to sales and sometimes don’t, is critical knowledge in the battle to constantly increase the ROI from a paid advertising campaign. Google’s recent addition of Search Funnels to AdWords accounts attempt to do just that. If you don’t already have conversion tracking implemented correctly, [...]

There’s a new kid on the block in your AdWords account – it’s a lean, mean, fighting machine and it’s on your team. Treat it with respect and it’ll deliver results for you. What is Remarketing? Remarketing is a new weapon in the Google Adwords advertiser’s arsenal and one that you really should consider using. [...]

There’s a whole lot of profit in Google’s Content Network. Unlike Search, the Google Content Network gives you the ability to target an audience before they search for your product or service. Depending on your offer, you’ll get some direct sales of course, but that isn’t the main objective behind such a campaign. Put it [...]

Mobile Internet usage is fast becoming a significant audience worth exploiting. The headlines: 43% of iPhone owners earn salaries in excess of £65,000 200 million Internet enabled phones shipped in 2009 with 22% growth projected for 2010. 38% of mobile phones worldwide will be smartphones by 2013 UK mobile searches increased by 260% for commercial [...]

How to create site links and why you should use them In recent months, Google has been adding new functions to the Google AdWords system. In particular, in many ads, you might have seen “ad extensions” appearing. Ad Extensions refers to a number of ways in which you can add more to your AdWords ad. [...]

Google recently introduced View Through Conversion reporting for measurement of conversions influenced by display advertising campaigns on the Google Content Network. AdWords Analyst, Antony Potts explains how this helps you. A “View Through Conversion” occurs on the Content Network when your ad is shown, but not clicked, and that person then returns to your site [...]

It’s an interesting dilemma. Should you, or should you not bid on your own brand? On the one hand, searchers already want to buy from you and might well find you in organic links where the clicks are free, so why pay for the click? On the other, there may be competitors bidding on your [...]

Assuming there aren’t more relevant ads to show for later searches in a session, Google will show your ad instead. Mostly, I would imagine that this doesn’t happen too often – most of the time, there will be other people bidding on the secondary terms.

A short time ago, one of our live coaching clients found himself wasting a lot of budget without even realising it. In a fiercely competitive market, where clicks are £1.50 or more, together we established that he was wasting around £50 PER DAY on irrelevant clicks that had absolutely no chance of becoming sales. Why? [...]

Many of our clients and coaching students have asked us about their obligations surrounding their use of competitors’ brand names in Google ads and as keywords to generate traffic and sales. We interviewed top commercial technology lawyer, Frank Jennings to field those common questions. Mark Tillison: Although Google disapproves some Google ads because they include [...]