Being successful in your own business isn’t too far away from crossing the line first in a Formula 1 Grand Prix, or even winning the World Championship, for that matter.
As poor Filipe Massa proved at the Hungarian Grand Prix this weekend, having the pace to overtake and lead the race almost all the way to […]

There are many things to love about Google; measurability, tightly focused targeting and all that traffic.
But there’s a little-known element that’s really beginning to annoy me and a lot of the other search community: the Search Network.

You’ll be familiar with the two primary networks; Google Search - essentially, the Google you know and love, and […]

The AdWords Success Guide explains the practice and benefits of using negative keywords to your advantage, excluding irrelevant searchers from seeing your ad, let alone you paying for an irrelevant click.
If you really want to be able to measure performance and optimise your campaign effectively, there’s a little more to it.
Example
Dennis and Steve run a […]

There’s been a common theme for many of the conversations I’ve had with new clients recently: poor traffic conversion rates.
It’s a subject, like many in the world of marketing, that is completely subjective - it will depend entirely on your business, the market sector, your product, your prices, competitors and a whole host of other […]

One of my clients just asked about this suspicious email from Google:

From: Google AdWords [mailto:reactivation@google.com]
Sent: 25 March 2008 02:58
To: [removed]
Subject: Please Update Your Billing Information

This message was sent from a notification-only email address that does
not accept incoming email. Please do not reply to this message.
——————————————————————————–

Dear Google AdWords Customer,

Please […]

By default, Google will display your ads on the content network. If you haven’t switched it off, you’re advertising to an audience you know little about, and you’ll find it difficult to measure and manage the results that you’re getting from your whole account.
To be clear, I’m not suggesting that the content network is a […]

Google announced today that it is to commence testing on Demographic Bidding. You can already target specific geographic locations for your ads to be shown, and pretty soon you’ll be able to target particular demographics too.
Even if you don’t want to target specific demographics, there could be an incredible amount of value in the new […]

If you’ve spent any time at all in the settings part of your AdWords campaign, you’ll have seen that Google offers a location targeting tool. By default, Google runs your ads everywhere in your chosen country, to everyone, across its Search and Content networks.
That’s fine, to a point - but what if you don’t, or […]

Recently, a number of AdWords campaigns I’m working have been sailing very close to the limits of what Google will permit in a single AdWords account.
Anyone who is a subscriber to the ‘long tail‘ principal will know that generating variations and combinations of keywords is good practice to find lots of niche little terms that […]

Google AdWords includes a wonderful, often unused feature for negative keywords. This allows you to filter out the unwanted irrelevant traffic that would still cost you money in clicks, but not gain you anything in sales.
Using the example of a campaign selling hubcaps, if you don’t sell Renault hubcaps, make sure you use “-Renault” in […]