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PPC Agency for Events

Create Paid Ads, Generate More Website Traffic and Increase your Event Footfall

The team at Tillison Consulting are really friendly – I can talk to them about ideas I have or things I want to try for my business. As our sales have increased by 40% and we’ve had some great opportunities off the back of the campaign. I’ve no hesitation in recommending Tillison Consulting, I already have to a few people!

– David Morris- Director. Little Monsters

Get Your Events PPC Growth Plan Now

Please provide your details below and one of our specialists will be in touch as soon as possible.

Events We Have Helped To Promote

Spend more time planning your event and let us handle all of your PPC Needs

We're a specialist PPC Agency for Events

Our team of experts have proven experience in delivering excellent results for events-related companies and companies planning events.  We improve website traffic, generate leads and increase your events footfall through paid advertising. 

We want to be part of your event's success

An Expert PPC Agency for Events

As a PPC agency that thrives on success, our specialists have years of experience in delivering fantastic results for events across all sectors. 

Our Google Premier Partner status means that we have proven ad skills and expertise in running successful PPC campaigns. We have met the high spend requirements set to achieve this accreditation, delivering tremendous revenue growth for our clients.

With the right strategy and implementation, a well-targeted PPC campaign will;

Music Event

Make the Most of Paid Media

Our PPC campaigns span across all sectors of digital marketing to increase reach and awareness for your Event. These include:

Event PPC Campaign Fundamentals

What to expect from our PPC experts

Objectives & Goals

We know that every Event has its own objectives and goals. By understanding your brand, audience, and competitors, we establish a PPC strategy to acquire more potential volunteers.

Keyword Research

Our Events PPC specialists continually identify the high-intent search terms to drive clients to your site, right when they need a event like yours.

Campaign Structure

Crucial to successful PPC performance, your campaign will get the best possible return through targeting the right audience with the right ad at the right time.

Conversion Tracking

Our work doesn’t end when we’ve set up your campaign. By implementing PPC conversion tracking to track calls and lead forms, we measure and scale campaign performance.

Compelling Ad Copy

We will write keyword-rich copy that is engaging and informative. Creative ads will represent your Event and are appropriately tailored to your target audience, giving your campaign the greatest chance of success.

Great Communication

Our Events PPC team is an extension of your team – our greatest successes are achieved through collaborative relationships with our clients. This ensures you have as much information about the campaigns as you need.

Pay per click ROI calculator

Discover how we can boost your return on investment

Setting up a pay-per-click campaign is a great way to increase relevant traffic to your website, but how do you know whether it’s going to bring you the success you are looking for or not?

As every click costs your business money, you need to ensure that the investment can be justified and to help you to do this we have developed an ROI calculator below that gives you a great understanding of whether this investment will pay dividends or not.

Project Monthly Budget


How much do you currently spend a month on pay per click ads? If you haven't started advertising as yet, just test out a number. Once you've entered all other metrics below, come back to see how a different budget affects profit.

Expected Cost-Per-Click


How much are you willing to pay for a click? If you're not sure, you can always use the Google Keyword Planner for help estimating your CPC for search ads.

Target Conversion Rate


How often does a website visitor convert into a sale/lead or enquiry? Use Google Analytics data to get this figure or use the industry average of 2%-4%

Average Order/Sale Value


What is the average order or sales value of every customer transaction? Or put another way, how much is a client worth to you.

Conversion Rate


Discover the average rate at which you convert leads (or website users) into sales or enquiries.


Number of Clicks


Number of Leads



£ 83

Value of a Lead

£ 250

Expected Revenue

£ 6,000

Expected Profit

£ 4,000

Return on Ad Spend


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Proven PPC Results

40% increase in sales and 2500+ Website Clicks.

 After spending time to understand the products involved and what represented a ‘win’ and what didn’t for Little Monsters, our Pay Per Click Specialists got to work building not one, but two tightly-targeted search campaigns to drive relevant traffic to Little Monsters’ website.

Our PPC Agency for Events Promise

No matter how large or small your event is, or whatever sector you operate in, we treat every business with the same respect. We will:

Recent Google Ads Posts

PPC Agency for Events FAQs

If you can’t find an answer to your question, please get in touch.

There are plenty of reasons why your event will benefit from digital marketing.

For one, ad campaigns will increase awareness of your brand among your target audience. You can also adapt your marketing approach depending on your results, the time of year and more to achieve the best results. This is where marketing for events is advantageous – we know the events sector inside out, and we can implement the changes necessary to increase enrolments.

Your website is obviously vital when it comes to marketing for events but you have to drive the right traffic to it. Search engine optimisation (SEO) and ad campaigns on search engines and social media channels will help you achieve this. However, these take specialist knowledge and a considerable amount of time, so why not hire a specialist agency to do it for you?

Events PPC services use a number of techniques to improve your events awareness.

PPC ads allow you to target your ideal customers.

Aside from keywords, PPC ads also offer targeting options like past online activity or demographics. PPC ads are also great for retargeting campaigns that target visitors who didn’t purchase after landing on your site the first time.

As one of the most effective forms of advertising, with PPC you will only pay each time one of your ads is clicked on. Done right, a good PPC for events campaign will help boost your brand awareness, increase website visits and improve conversions.

Related Services for Events

Find out what else we can do for you to grow your business

Our experienced specialists can help you to significantly improve your return on investment through Google Ads Management.

Gain traffic and increase sales for your eCommerce store through a Pay Per Click campaign, optimised by our team of Google Shopping Experts.

By adding a Microsoft Advertising campaign to your strategy, you can drive high intent traffic to your website and boost sales and enquiries by up to 15%.

Our PPC specialists can help you accelerate brand awareness and generate sales and leads through effective social campaigns.