Little Monsters

40% boost in sales for event hire company through targeted AdWords campaign

Little Monsters

40% boost in sales for event hire company through targeted AdWords campaign

A home-grown business founded in 2002 by Joanne and David Morris, Little Monsters is an event and party hire company based in Havant, Hampshire. With a range of bouncy castles and inflatables – and even a rodeo reindeer – available for hire, Joanne and David approached us with aspirations to grow their business and get more bookings for locations within reach of their local base.

Outline Strategy

David had previously heard of the benefits of using Google AdWords, but didn’t really understand the platform or where to start with it. After spending time to understand the products involved and what represented a ‘win’ and what didn’t for Little Monsters, our Pay Per Click Specialists got to work building not one, but two tightly-targeted search campaigns to drive relevant traffic to Little Monsters’ website.

Using location-based keywords in one campaign and IP targeting on another, we were able to refine the traffic to an audience we knew David and Joanne could service, therefore increasing their chances of maximising their ROI.

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sales increase


Since creating a targeted AdWords campaign, sales for Little Monsters have increased by 40% and are constantly improving as we optimise the campaign further and target a wider range of products. The success of this project has been so strong that David has created another business with a separate website.

The team at Tillison Consulting are really friendly – I can talk to them about ideas I have or things I want to try for my business. As our sales have increased by 40% and we’ve had some great opportunities off the back of the campaign. I’ve no hesitation in recommending Tillison Consulting, I already have to a few people!

David Morris – Director, Little Monsters

Related Services

AdWords Management Services

Our experienced Specialists can help you to significantly improve your return on investment through Google AdWords Management.

Social Media PPC

Our Pay Per Click Specialists can help you accelerate brand awareness and generate sales and leads through effective social campaigns.

SEO Management Services

Our SEO team can provide services to help boost search engine rankings and send more relevant organic search traffic to your website.

Google Shopping Services

Gain traffic and increase sales for your eCommerce store through a Pay Per Click campaign, optimised by our team of Google Shopping Experts.

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