Tillison Consulting optimises Google Shopping ads for eCommerce businesses through a comprehensive approach that includes:
Product Feed Optimisation: Ensuring that the product data feed submitted to Google Merchant Center is accurate, complete, and optimised for relevant keywords and attributes.
Keyword Research: Conduct thorough keyword research to identify the most relevant and high-performing keywords for each product, including long-tail keywords and product-specific terms.
Campaign Structuring: Creating well-structured Google Shopping campaigns based on product categories, brands, or other relevant groupings to optimise targeting and bidding strategies.
Bid Management: Monitoring and adjusting bids for individual products based on performance data, including factors such as conversion rates, ROAS (Return on Ad Spend), and the competitive landscape.
Ad Copy Optimisation: Writing compelling product titles and descriptions that accurately represent the product and entice users to click on the ad.
Negative Keyword Management: Adding negative keywords to exclude irrelevant search queries and ensure that ads are shown to the most relevant audience.
Continuous Testing and Optimisation: Implementing A/B testing for different ad creatives, product images, and landing pages to identify and implement strategies that improve performance over time.
Tracking and Reporting: Setting up conversion tracking and reporting mechanisms to measure the effectiveness of Google Shopping campaigns and provide actionable insights for further optimisation.
By employing these strategies and leveraging their expertise in Google Shopping advertising, Tillison Consulting helps eCommerce businesses maximise their visibility, drive qualified traffic, and increase sales through Google Shopping ads.
Our experienced team of Google Shopping experts are ready to scale the performance of your eCommerce campaigns, by maximising budget use to increase profits and ROI.
Client collaboration is critical to project success and an approach we value highly. Our team will combine our specialist knowledge of Google Shopping, with your expert industry knowledge to create tailored campaigns and strategies that consistently scale revenue and profit.
Every campaign is meticulously researched, created and managed to meet the unique needs of each of our eCommerce clients, maximising performance and growth.