Vita et Pax Preparatory School, a Co-Educational Independent Day School and Nursery in North London with a strong Christian ethos catering to ages 3-11, partnered with Tillison to embark on their digital marketing journey. Their objective was to boost student enrolments across all age groups and elevate brand recognition within the local community. In preparation for upcoming open days and enrolment targets, we devised a targeted local SEO strategy to help them attain their goals.
With a focus on Google Business Profile optimisation within our local SEO strategy, our expert team at Tillison meticulously assessed and enhanced the listing by updating service areas and infusing keyword-rich content. We maintained active engagement by consistently posting on the Google Business Profile and refreshing it with new photos.
In addition to profile management, we diligently worked on citation management and the cultivation of local backlinks. To further enhance local visibility, we conducted a comprehensive site-wide audit to evaluate local ranking signals and opportunities, seamlessly aligning this local approach with our keyword ranking strategy. Finally, a comprehensive technical overhaul of the site rectified any performance issues that were impeding visibility.
Brand visibility increased dramatically in the first 3 month with the Google Business Profile listing seeing a 600% increase in visibility. With customer calls also increasing by over 336% and traffic to the website increasing by 42% in just a few months, Vita et Pax were really happy with the 36% increase in enquiries.
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