School SEO services are a number of techniques used to improve your rankings for local searches.
These could include Google Business Profile optimisation, Citation management, Reputation monitoring, Local PR coverage, Mobile Optimisation and Content creation.
All of these combined will help your school rank higher in the search engine results and in the local pack.
School SEO is a search engine optimisation strategy used to increase search engine rankings for School websites.
If you search for “college near me” and Google shows search results which typically include a Google Maps Pack which includes a list of practices then your business can benefit from Schools SEO.
Keyword research for a School reveals the search terms users use to find schools like yours and courses they’re interested in, along with data suggesting how many searches there are for those terms.
SEO is a strategy to earn organic traffic and visibility on a national and global scale, whereas local SEO is an attempt to earn this visibility in a certain location.
Google indexes information about local businesses and presents them above the organic search results. This is called the maps pack and it is a great way to attract patients in the local area.
Both use many of the same techniques but Local SEO uses extra techniques such as Google Business Profile Optimisation, attracting reviews and building local citations.
Google Business Profile is a free tool which Schools can use to manage their online presence on Google Maps and Search.
Schools can add all their essential information including opening hours, business description and business contact detail (NAP), areas you serve, your business category, photos, posts about updates, deals and events.
Google uses the information in your Google Business Profile and from pages on your site to rank your business for related local searches.
Having a Google Business Profile also allows visitors to contact you or request directions at the click of a button from mobile or desktop.
Every school needs to implement a local search engine optimisation (SEO) strategy in order to grow and increase its customer reach. In our local SEO guide, we will explain what local SEO is, why you need it, and how it can improve the visibility of your website and improve business awareness.