SEO Agency for Schools

Tired of seeing competitors rank higher on Google?

“Open day numbers are really strong – around double what we had last year!“

Claire Rodgers, Windsor Forest Colleges Group

College students

Use our tried and tested methods to get your School website found locally and drive more website visitors.

Can you afford to miss out?

We want to be part of your success

Move with the times...

If you have a school website, you must invest in Local SEO. Students are searching for schools, private schools, independent schools and SEN Schools online more than ever before.

Improving the visibility of your school’s website in search engines is crucial in generating traffic to your website and increasing registrations and enquiries.

With more than two-thirds of all searches carried out on mobile devices, almost 50% of businesses in the map pack receive an enquiry the same day as they are found.

Our Schools SEO service will:

The Four Pillars of Schools SEO Success

Search Engine Optimisation campaigns comprise four key pillars, each critical to delivering improvements in visibility and driving traffic to a School website.

Critical to SEO success, technical SEO addresses the crawlability and clarity of your data for search engines.

On Page Optimisation

From strategy to optimisation of meta titles, descriptions, alt tags, heading tags and internal linking - on page optimisation is critical to success

Link Building Service

To rank in competitive markets, earning and building good quality, relevant external links to your pages and content is essential

Content Creation and Optimisation

Research, strategy and roll-out of optimised page copy and content to attract customers at every stage of their search journey

Our Schools SEO Service

Search Engine Optimisation covers a broad spectrum of services depending on your school's needs. Most Schools need fairly simple Local SEO to get their website found in Google Maps results and for local searches.

Boys doing test

Who do we work with?

At Tillison Consulting, out team has experience working with many schools, from Primary, Secondary, Independent Schools, Private Schools and SEN Schools.

Our Schools SEO services have produced awesome results for clients across the UK.

School SEO Fundamentals

Competitor Analysis

We research your competition is and explore the tools and strategies we need to outsmart them.

Website Site Structure

Every great School SEO project starts with a strong information architecture foundation to help search engines understand which pages are most important on your site.

Google Search Console

We’ll configure Google Search Console for the best results and manage error reports, XML sitemap configuration to maximise crawlability and indexability of your site.

Google Business Profile

Give your School Website’s visibility a huge boost with your Google Business Profile. It’s vital for websites looking to boost local awareness and drive visitors to your site. Having an optimised Google Business Profile will get your School on Google Maps and in the Local map pack. In the right hands, it’s a very powerful tool for local SEO.

Website Optimisation

In order for your audience to find you, we will optimise your web pages with a mixture of targeted education keywords and technical elements that will send ranking signals to Google. This will be backed by thorough keyword research and excellent website copy tailored to education terms and help you rank higher organically too.

Local Citations

Citations are mentions of your School’s name, address, phone number or website (NAP+W) anywhere on the internet. These are a ranking factor as they tell Google you are a trusted business. It’s important that they are consistent. We build and manage citations on the high authority directories to uniform and increase your website’s local rankings.

Link Building

When needed, we will target relevant websites to build inbound links to your content. This will not only help drive traffic to your website but will improve domain authority and page authority – boosting rankings in the search results.

Content Planning

Whether it’s blogs, infographics, guides or videos, content is crucial to your School’s SEO efforts.

We develop content plans tailored to your aims to keep your site fresh, demonstrate your expertise and grow an audience.

Education PR and Reputation Management

We have proven experience in building Schools’ brands and improving trust through PR opportunities which can also help website rankings.

Our School SEO Promise

We promise every client adopting our School SEO services that we will research and provide a realistic outcome and timescale for your budget.

We will work hard to make sure that you understand progress on your project and the results we’re achieving, and continue to invest time to research changes in local SEO best practices so that you can stay ahead of your competition.

Recent Education Webinars

Increase Open Day Registrations

Find out how you can increase your open day registrations now. 

Local SEO for Education

Boost Enrolments, Applications and Brand Awareness

Conversion Rate Optimisation

Find out how you can increase your open day registrations now. 

School SEO services are a number of techniques used to improve your rankings for local searches.

These could include Google Business Profile optimisation, Citation management, Reputation monitoring, Local PR coverage, Mobile Optimisation and Content creation.

All of these combined will help your school rank higher in the search engine results and in the local pack.

School SEO is a search engine optimisation strategy used to increase search engine rankings for School websites.

If you search for “college near me” and Google shows search results which typically include a Google Maps Pack which includes a list of practices then your business can benefit from Schools SEO.

Keyword research for a School reveals the search terms users use to find schools like yours and courses they’re interested in, along with data suggesting how many searches there are for those terms.

SEO is a strategy to earn organic traffic and visibility on a national and global scale, whereas local SEO is an attempt to earn this visibility in a certain location.

Google indexes information about local businesses and presents them above the organic search results. This is called the maps pack and it is a great way to attract patients in the local area.

Both use many of the same techniques but Local SEO uses extra techniques such as Google Business Profile Optimisation, attracting reviews and building local citations.

Google Business Profile is a free tool which Schools can use to manage their online presence on Google Maps and Search.

Schools can add all their essential information including opening hours, business description and business contact detail (NAP), areas you serve, your business category, photos, posts about updates, deals and events.

Google uses the information in your Google Business Profile and from pages on your site to rank your business for related local searches.

Having a Google Business Profile also allows visitors to contact you or request directions at the click of a button from mobile or desktop.

Local seo phone

Featured Blog

Every school needs to implement a local search engine optimisation (SEO) strategy in order to grow and increase its customer reach. In our local SEO guide, we will explain what local SEO is, why you need it, and how it can improve the visibility of your website and improve business awareness.

Related Services

How we achieve great results for our School clients

Google Ads campaigns for schools to reach local parents and students.

Our expert team of web designers will create the perfect online platform that will help boost your bottom line.

Understand what your website visitors are doing and improve their interactivity, performance and, most importantly, revenue of your site.

Our PPC specialists can help you accelerate brand awareness and generate sales and leads through effective social campaigns.