In this T-Time Show, we explain how to measure Twitter impact. Making sure that you’re focused on the important metrics of reach and engagement and using tools provided by Twitter and Google.
Twitter isn’t really about direct action or achieving sales directly from tweets. Whilst that is a possibility for some brands, the conversion rates aren’t typically as high as Paid Search Marketing, for example. Take care that you’re using the right tool for the right job and that you’re realistic about your expectations.
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