Used by businesses, agencies and more besides, Google Analytics is a powerful platform for tracking site traffic. In this T-Time video, Mark talks us through:
(0:30) Head into Google Analytics and open the admin section. You should see three columns: account, property and view. These are the different levels of your account, and you can add new users at each level by following the same process.
Click the ‘User management’ button under the appropriate section; this will open a list of people who already have access. Hit the blue plus button in the top-right corner to open the new user form.
Fill in the email address of each user you want to add – you can add more than one user at a time – and then decide if you want them to be notified by email. Next, you can choose the amount of access they will have. This is narrowed down into four categories:
To finish, click the blue ‘Add’ button. The new users will be able to get started right away.
(4:12) It’s only possible to add someone to Google Analytics if they have a Google account – but it doesn’t have to be a Gmail one. You can create a Google account with a different email address, so go through this process first.
You should also be careful about which email addresses are used – we recommend an account that is checked often in case a notification needs urgent attention.
(5:20) If you no longer have admin access to your account, there’s no need to worry – and you should avoid creating a new account or property as you’ll lose all your history. Instead, head to Google Support and follow the instructions there.
You will need to prove ownership of your site, so Google will ask you to create a text file and upload it to your server. You then need to contact Google and tell them you’ve done this, which will prove that you have access to the server and so you have the right to admin access to the Google Analytics account. This can be a tricky process; contact us if you’re stuck.
Do you have any questions about Google Analytics? Let us know in the comments. In the meantime, subscribe to our YouTube channel so you never miss a T-Time video, and get in touch to find out more about our Google Analytics training courses.
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