In Social Media Marketing Tips, T-Time with Tillison

A short T-Time session with some essential Google Plus Collections tips including how to create them and how to use them to their full advantage.

How to set up a Google Plus Collection

0:42 Collections are starting to appear in Google search results so you should try to optimise them so they do appear in search data.

1:00 Start by giving it a name and a tag line. With the tagline you want to make sure that it gives enough information so people have a reason to follow your Google Plus Collection.

1:17 When creating a collection you get the choice on who you want to share it with. You get the option to either make it public, just between you and your circles, only you (private collection) or custom. This can’t be changed once you’ve chosen it so make sure you select the right option as there’s no going back.

How do you get more attention on your Collection?

2:44 Use a custom image when setting up your collection as it will draw more people in. There are some default images you can choose from, but we would suggest picking an image from your own collection, or create your own. This will help to make your collection stand out from the rest.

For those of you wanting to create your own, the Google Plus Collection image size is 1080px x 607px.

We found that Canva is a good and free tool for creating your own images.

Posting into your Google Plus Collection

4:12 You post into your collection similarly to how you would post onto your Google Plus profile.

4:26 Alternatively you can go onto your own Google Plus profile, click the … and move old posts into a collection.

Things to remember

5:16 You can see how many people are following your Google Plus collection, but remember that if you decide to set your collection public everyone who is already following you will immediately follow your collection by default. They can however choose to unfollow if it’s something that’s irrelevant to them.

Has this helped you to further understand how to use Google Plus Collections? If you have any question then feel free to leave a message in the comments section below.

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