As eCommerce marketing specialists, we have come across many simple mistakes that are made by eCommerce companies when optimising their website pages for SEO. Our essential eCommerce SEO tips will help you to avoid some of the most common mistakes made.
Make sure that all of your page titles are unique
A mistake that is commonly made by a lot of eCommerce sites is that their page titles are not unique. You have to do your best to make your titles as unique as they can be. This can be quite difficult to do when you sell a lot of items that are similar but from different brands. This is why you should try and optimise your titles for the keyword phrase which your customers are likely to be searching for. A good way to do this is to have your titles tags with the brand model first, then the model and then the item for example Argos K100 blender.
Don’t use product descriptions from the manufacturers
The issue here is that other companies selling the same products will be given the same default descriptions for those products. If you and another company are using the same description for your products, you could be penalised by Google for using duplicate content on your website.
Make sure you have a product description
Having no text on your product pages makes it highly unlikely that your page is going to get in to the top 10 results of a search query. So make sure you include a product description of a good size for all of your product pages.
Have product reviews
The majority of users, when looking to make a purchase online, will want to be able to see reviews for the products before buying them. If you don’t have reviews on your site you could be losing out on a lot of potential customers.
Make sure product pages are optimised for the right terms
When writing your pages you have to think about the search terms that people are typing in on google and other search engines. Otherwise you may be making content that is going to rank but for a term that no one is searching for. This is a mistake made by a lot of large stores that have a large number of products. Ensure you optimise for the specific term that best describes your product, for example optimising your page for Ralph Lauren Polo Jumper rather than just Polo Jumper. When you are writing your headlines, title pages, and product descriptions you should always be thinking about your keywords.
Make your URLs keyword friendly
There are a couple of reasons why this is good to do. The first is quite simple, it makes it clearer to customers what is going to be on the page. If you have a long URL that has lots of numbers in it and it’s not clear what the content is it could potentially put off customers. The second reason is the relevance of the keywords to the page. Google used to look heavily towards the keywords in the URL’s when ranking pages, however Google no longer puts that much value on this but it is something that is still worth doing.