Choosing the correct avatar for your social media profile isn’t an exact science. However, it is imperative to have one and put some thought into it. Your avatar often appears alone, without context, so it needs to say something about you or your business.
Here is a quick guide to what sort of avatar to choose for your Social Media accounts.
Portraits are the most commonly used Social Media avatar images as they are personable and readily available. However, there is a skill to choosing the right portrait.
There are pros and cons to choosing a portrait as your avatar. Successful portrait avatar users include, freelancers and consultants or those individuals who have a strong individual brand. Those who portraits don’t work so well for include, businesses who are not fronted by an individual. Businesses should stay clear of portraits as they are unfamiliar to new customers and can be confusing if they were to change.
Logos are widely used on Twitter and other social networks, though surprisingly not as often as portraits even by businesses. Successful brands who choose to use their logo as their avatar balance out the personalisation aspect in their content and bio.
Important things to remember when choosing a logo are:
Much like using a portrait avatar there are pros and cons to using a logo too.
The pros, of course, are that it is easily recognisable by customers and spreads your brand awareness even further as messages are spread across the Twittersphere.
The cons, however, are that it is less personal than a portrait avatar and some people don’t like to talking to a brand. It is also risky in case your brand logo isn’t as recognisable as you thought…
Always. Some brands have taken it upon themselves to brand their portraits therefore combining the pros of both a portrait and a logo avatar. This is a great approach if you are looking to establish your brand but make your company feel personal and approachable.
How to Lose Followers and Alienate Your Twitter Audience
Effective Engagement On Twitter
Social Media for Business
Social Media Management
Social Media PPC Advertising
Social Media Training for Business
Speak with a SpecialistOur Twitter Marketing Services
Get early access to digital marketing news and all the highlights from the Tillison blog.