Mark Tillison

Google recently introduced View Through Conversion Tracking for the measurement of conversions influenced by display advertising campaigns on the Google...

Assuming there aren't more relevant ads to show for later searches in a session, Google will show your ad instead....

Many of our clients and AdWords Training students have asked us about their obligations surrounding Google AdWords Trademark use. Should...

This post explains the practice and benefits of using negative keywords to your advantage, excluding irrelevant searchers from seeing your...

Dictionary.com defines acquisition as: The purchase of an asset such as a plant, a division, or even an entire company....