Writing a blog post isn’t simply a case of popping some words down on a piece of paper. Getting people to read further the headline or the even the headline itself takes far more skill than you may believe.
This is the anatomy of a blog post that explains how and what you should include to achieve maximum impact.
Make me attention-grabbing, compelling and interesting.
Here’s a simple headline-writing formula:
Number or Trigger word + Adjective + Keyword + Promise
Captivate the attention of your audience with 3-4 lines which convey the point of the article and why it’s important they continue reading.
By breaking up your blog post into sizeable chunks, people are more likely to deem it as digestible. People would rather read 4 small paragraphs than 1 long piece of prose.
This is where the bulk of your content goes. It should be structured and written in a way which is easy to comprehend. Use bullet points or sub headings if it’s easier to show a process or demonstrate a set of instructions.
Summarise a paragraph on what the changes/benefits/consequences of these changes are to the reader.
Depending on the content of your article you need to give your reader somewhere to go next. You should either encourage readers to get in touch, read more or follow a particular social media channel.
By following these simple steps you should find structuring your blog post/article much easier.
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