How to Use Google Product Category in Google Shopping
What is a Google Product Category? A Google Product Category is a classification system used by Google to organise products for sale on its shopping platform. It is used by retailers to classify their products according to Google’s standards, making it easier for shoppers to find the products they are looking for. For example, a […]
Ads/Free Ratio in Google Merchant Centre (Free Listings)
The Ads/Free Ratio in Google Merchant Centre refers to the balance between the number of ads that are shown for a particular product and the number of times the product appears on the Google Shopping search results page without an ad. See: Google Shopping Free Advertising This ratio is used to help ensure that the […]
Google Merchant Centre Guide
Google Merchant Centre is full of terms and abbreviations. Understanding them can be a headache if you’re new to eCommerce and marketing. So, to make your life a little easier, we’ve put together a full glossary of these terms to help you get up to speed. We recommend bookmarking this to keep it handy for […]
Availability [availability] in Google Merchant Centre
The Availability field in Google Shopping refers to the availability of a product for purchase. This field is used to inform shoppers about whether a product is currently in stock and available for purchase, or if it is out of stock or unavailable. There are several possible values that can be used in the Availability […]
How to use product type in Google Shopping
What is product type in Google Shopping? Product type is a classification system that is used by retailers to organise their products according to their type, style, or other defining characteristics. It is similar to Google Product Category. However, unlike Google Product Categories, which are standardised by Google, Product Type is determined by the retailer […]
European Article Numbers: A Complete Guide
What is a European Article Number? A European Article Number (EAN) is a type of barcode used to identify products that are sold internationally. It is a 13-digit number that is unique to each product, and it is used to identify the product and to help automate the checkout process at retail stores. EANs are […]
Excluded Destination [excluded_destination] in Google Merchant Centre
Advertisers can use the [excluded_destination] field to determine which parts of the Google platform each product in their inventory will or will not show. Rather than excluding your products from showing in particular geographic destinations, as the name might suggest, the destinations are actually platforms within the Google Ads network. The destinations available to exclude […]
Everything You Need to Know About PLAs (Product Listing Ads)
Google Product Listing Ads are a type of advertising that allows retailers to show images of their products along with prices and other relevant information in Google search results. These ads are typically displayed at the top of the search results page and can help retailers to attract more customers and increase sales. They are […]
What is ROAS?
Introduction ROAS stands for Return on Advertising Spend. It is a measure of the effectiveness of an advertising campaign in terms of the revenue generated for every pound spent on advertising. To calculate ROAS, you divide the total revenue generated from an advertising campaign by the total amount spent on advertising. For example, if you […]