Google Analytics Advanced Training

Use Google Analytics to its full potential through advanced tuition

Want to build on your knowledge of Google Analytics? Our qualified Specialists can tailor our Google Analytics Advanced Training Course to push your existing level of understanding to the next level.

Google AdWords PartnerWhether you have already taken our Google Analytics Training for Beginners course, or you’ve learnt the Google Analytics basics by another means, our Google Analytics Advanced Training Course will help you gain confidence in using the more complex features of the platform.

Depending on your experience with Google Analytics, you will learn how you can make the most of advanced segmentation, use multi-channel funnels to understand the number and value of a conversion or goal, and master advanced attribution modelling.

Learn from a qualified Google Analytics Expert

In our experience, every person who has taken one of our Google Analytics Training courses often has a different level of knowledge and experience of Analytics, and a different set of outcomes and goals they need to measure or implement on their site.  Therefore one of our qualified Google Analytics Specialists will carefully assess your current level of understanding and tailor a course that’s perfect for you, even if it includes recapping some of the basic steps from our beginners course.

Google Analytics Training delivery

Our training packages can be delivered in a variety of ways, and our Specialists are flexible in accommodating your requirements. We can teach you through bite-sized, one-to-one online coaching sessions which are delivered at your own pace, and we can also offer a one-day Google Analytics Training course, delivered either at your site or at our offices near Portsmouth, Hampshire.

 We would love to be part of your success

Advanced Analytics Training Fundamentals

Keyword Optimisation

As part of our Google Analytics Advanced Training Course, you will learn how you can link your Google Analytics account to Google AdWords and Webmaster Tools. This will help you in reviewing the performance of your keywords through analysing site behaviour.

Conversion & Destination Goals

It’s important to identify how you would like your website visitors to convert, or which destination page you would like them to reach. We will assist you in setting goals so you can understand if users are interacting on your website as you wish, and if so how many.

Advanced Segmentation

Setting up filters and segmenting data effectively is an essential practice when using Google Analytics to understand your website traffic. We’ll show you how advanced segmentation can gain you a better insight into specific types of traffic on your website.

Conversion Funnel

Google Analytics is a great tool when it comes to finding the holes in your conversion funnel which visitors are exiting through before converting. We will help you in understanding data to enhance webpages, improving user experience and boosting sales rates.

Google Tag Manager

The innovation of tag management means that you can now easily insert snippets of code into your URLs that enable third-party tracking, analysis, and reporting. We’ll show you how to use Google Tag Manager so you can be sure your codes have been implemented correctly.

Advanced Attribution

Advanced attribution is one of the most pivotal advances in digital marketing, allowing you to measure credit for conversions more fairly across multiple pages. We will introduce you to attribution models which you can use to identify all of the channels used before a user converts.

The more experienced users of Google Analytics found some very useful tips in the sessions.

Cait Mellow – Digital Content Team Leader, Ofsted

It was good training and we all benefited from it. I won’t hesitate to contact Tillison Consulting again in case we’ll need any help in the near future.

Alessia Imola – Global Marketing Manager, Sotheby’s Institute of Art

The customised reports that Tillison Consulting taught me to create have saved my day on several occasions and I have been able to deal with several requests of clarifications from the client that I wouldn’t know how to answer before.

Silvia Piol – Project Analyst, Opia

Our Advanced Analytics Training Promise

Clients who have taken our Google Analytics Advanced Training Course love that we tailor the course content to suit their current level of understanding, so what they are learning is appropriate to their business and they are never being taught the same thing twice.

Cutting out the jargon and academic explanation, we will work closely with you to further your skills in Google Analytics, helping you in turn to improve your website, retain more users and increase your ROI.

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Some of our Clients