Google Ads Training

Learn how to run your Google Ads campaign with the experts

We gained a huge amount of knowledge from the training sessions which we’re still implementing.”

Oxford University Press

Brands That Trust Us

Whatever your digital marketing goal, we'll get you there.

Are your Google Ads underperforming? We'll show you how to fix them AND save money

We are a Google Premier Partner and our experienced PPC specialists have been setting up and managing Google Ads campaigns for more than 10 years.

We want to be part of your success

Learn everything you need to succeed

Through our Google Ads Training packages, we will share our wealth of knowledge with you to be able to run a successful account yourself.

Tailored to meet your business’ needs, our training is suitable for people that are either trying to set up their own Google Ads account, or are currently running one, but would like to get more out of it.

Training delivered in a number of ways

Our traditional, one-day training courses are effective, but most of our clients prefer our bespoke, one-to-one coaching sessions with an experienced Google Ads specialist.

One-on-one coaching can take place face-to-face, over the phone, or through convenient online PPC training, where you’ll work through your own account with your coach.

If you’ve already learned how to execute an effective campaign and you want to elevate your skills in generating leads and sales, then why not consider our Advanced Google Ads Training course?

Results from our Google Ads Training

Hiltingbury Holitics were very pleased with what they managed to achieve through our Google Ads Training course.

Google Ads Training Fundamentals

What to expect from our experts

Building Campaign Structure

It may seem obvious, but having a solid structure for your Google Ads account is paramount to the success of your campaigns. We’ll walk you through it so you can control how you want your ads to be triggered.

Finding Cheaper Keywords

The most desirable keywords for your Google Ads campaign aren’t necessarily the most cost-effective. We’ll help you identify keywords that have considerably less competition but remain relevant to your business.

Optimising Your Ad Copy

Compelling ad copy can help to boost the performance of your campaign by up to 10%. We’ll share our guidelines for writing keyword-rich copy that is engaging, informative and tailored to the right audience.

Lowering Cost Per Click

Google Ads is an intensely competitive realm, so it’s important to lower the cost per click (CPC) for your keywords. We’ll guide you through the simple methods you can use to reduce CPC without impacting your return on ad spend (RoAS).

Boosting CTR

Boosting your click through rate (CTR) is an easy way to increase profits. There are a number of ways to do this without significantly increasing your overall costs. We’ll show you the best practices to do this and how this translates into increased returns.

Increasing ROI

Optimising your CTR is important, but monitoring how many clicks are converting shows the real effect that Google Ads has. We’ll introduce you to the tools which track the clicks that are leading to completed sales and relevant enquiries.

Our Google Ads Training Promise

We’ve been developing and delivering effective Google PPC training courses for an array of amazing clients since 2007.

Our Google Ads (formerly Google AdWords) trainers are experts in the field and manage hundreds of ad campaigns for clients over a year.

We’ll always work on your ‘live’ campaign where possible, so you’ll get the benefit straight away while receiving training relevant to your business.

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