Google Ads Training
Learn how to run your Google Ads campaign with the experts
We gained a huge amount of knowledge from the training sessions which we’re still implementing.”
Oxford University Press
Brands That Trust Us
Whatever your digital marketing goal, we'll get you there.
Are your Google Ads underperforming? We'll show you how to fix them AND save money
We are a Google Premier Partner and our experienced PPC specialists have been setting up and managing Google Ads campaigns for more than 10 years.
We want to be part of your success
Learn everything you need to succeed
Through our Google Ads Training packages, we will share our wealth of knowledge with you to be able to run a successful account yourself.
Tailored to meet your business’ needs, our training is suitable for people that are either trying to set up their own Google Ads account, or are currently running one, but would like to get more out of it.
Training delivered in a number of ways
Our traditional, one-day training courses are effective, but most of our clients prefer our bespoke, one-to-one coaching sessions with an experienced Google Ads specialist.
One-on-one coaching can take place face-to-face, over the phone, or through convenient online PPC training, where you’ll work through your own account with your coach.
If you’ve already learned how to execute an effective campaign and you want to elevate your skills in generating leads and sales, then why not consider our Advanced Google Ads Training course?
Results from our Google Ads Training
Hiltingbury Holitics were very pleased with what they managed to achieve through our Google Ads Training course.
Google Ads Training Fundamentals
What to expect from our experts
Building Campaign Structure
Finding Cheaper Keywords
The most desirable keywords for your Google Ads campaign aren’t necessarily the most cost-effective. We’ll help you identify keywords that have considerably less competition but remain relevant to your business.
Optimising Your Ad Copy
Compelling ad copy can help to boost the performance of your campaign by up to 10%. We’ll share our guidelines for writing keyword-rich copy that is engaging, informative and tailored to the right audience.
Lowering Cost Per Click
Google Ads is an intensely competitive realm, so it’s important to lower the cost per click (CPC) for your keywords. We’ll guide you through the simple methods you can use to reduce CPC without impacting your return on ad spend (RoAS).
Boosting your click through rate (CTR) is an easy way to increase profits. There are a number of ways to do this without significantly increasing your overall costs. We’ll show you the best practices to do this and how this translates into increased returns.
Optimising your CTR is important, but monitoring how many clicks are converting shows the real effect that Google Ads has. We’ll introduce you to the tools which track the clicks that are leading to completed sales and relevant enquiries.
Popular Google Ads Videos
Our Google Ads Training Promise
We’ve been developing and delivering effective Google PPC training courses for an array of amazing clients since 2007.
Our Google Ads (formerly Google AdWords) trainers are experts in the field and manage hundreds of ad campaigns for clients over a year.
We’ll always work on your ‘live’ campaign where possible, so you’ll get the benefit straight away while receiving training relevant to your business.
Find out what else we can do for you
Get a detailed insight into your current organic rankings and understand what’s stopping your website from ranking higher.
Learn how to implement a successful SEO strategy through bespoke, one-to-one SEO training sessions with one of our experienced Specialists.
Understand what your website traffic is doing and improve the customer interactivity, performance and, most importantly, revenue of your site.
Learn how your customers are finding and engaging with your website, and how you can gain useful business insights from this information.
Recent Blog Posts
Having your Google Ads campaigns disapproved can be frustrating. If your ads aren’t running, you’re going to get fewer leads
This brief article looks to explore the recent Dynamic Search Ad developments in Pay Per Click. What are Dynamic Search
Image credit: Launchpresso Back in 2019, Google Introduced its lead form ad extensions aiming to facilitate mobile users in converting
Having a high Google AdWords Quality Score holds great importance to eCommerce businesses, or to anyone trying to rank ads