Google Ads Advanced Course

Elevate your skills in Google Ads with our bespoke training course

We’d definitely recommend Tillison Consulting – they understood what we wanted and showed us how to do it. They were very knowledgeable without making us feel stupid.

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Brands That Trust Us

Whatever your digital marketing goal, we'll get you there.

Do you want to get even more out of Google Ads?

Well versed in the basics of Google Ads? Already built a successful ad campaign? Want to take your Google Ads performance to the next level? Our Advanced Google Ads course will help you elevate your game. 

We want to be part of your success

Advanced Google Ads Fundamentals

What to expect from your course

Google Ads Quality Score

Having a high Google Ads Quality Score is critical to your success. You will learn how to understand and improve them, which will reduce ad costs.

Dynamic Keywords

Dynamic keywords let you tailor an ad to a searcher’s query. We’ll teach you why they matter to you and your PPC campaigns and when the best time to use them is.

Ad Extensions

Ad extensions are a great way to improve your site’s visibility, user experience and increase response and traffic. You’ll learn how they work and how to manipulate them to improve campaign results.

Display Network

Google Ads Display Network offers targeting options to help you find the right audience. You’ll learn to use the network to boost brand influence and market share, and to get customers returning to your site to complete sales and enquiries you might otherwise miss.

Segmenting and Optimising

It is vital to segment parts of your audience, so we will teach you how to measure and optimise performance on different devices, optimise demographic audience segments, create and use audiences, optimise ad scheduling and locations bid adjustments.

Google Tag Manager

Tag management has created a more agile marketing style, meaning you can use snippets of code that enable third-party tracking, analysis, and reporting. We’ll show you how to use Google Tag Manager so you can be sure your codes have been implemented correctly.

Tailored to your needs

Our Google Ads Advanced Course will offer you an insight into the pro optimisation techniques which our Google Ads specialists use every day to improve our clients’ ad response, identify target keywords and increase ROI from their campaigns.

Our training package is also tailored to you and your existing knowledge, so there’s no risk of you being taught the same thing twice, and we cut the jargon and unnecessary academic explanations to give you the training that suits you and your needs. 

Maximum Potential

If you’ve already learned how to execute an effective Google Ads campaign and generated leads and sales – whether it was through our standard Google Ads Training or not – our advanced training course for Google Ads users will help you use every feature of the platform to its maximum potential.

Training can be delivered in a number of ways to suit your needs through our traditional, one-day training courses are effective, bespoke, one-to-one coaching sessions with an experienced PPC specialist. One-on-one coaching can take place face-to-face at your site or own offices, or over the phone or online.

Perhaps you're not quite ready for our advanced Google Ads course?

That’s okay! We also run beginners courses to get you up to speed.

Popular Google Ads Videos

Our Google Ads Advanced Course Promise

From researching and adding in negative keywords to reduce wasted budget, to increasing user engagement through landing page optimisation techniques, our Advanced Google Ads Training Course will help you get ‘more bang for your buck’.

Through our comprehensive tuition in advanced campaign and user behaviour analysis, we will help you understand how your market behaves, and how you can use this data to increase enquiries and sales.

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