Google Analytics Training for Beginners

Gather vital information and maximise your site's performance

For someone that has never seen Google Analytics before I found it extremely useful and a great insight into that scary world.

Emma Mackley – Marketing Manager, Bespoke HR

Brands That Trust Us

Whatever your digital marketing goal, we'll train you to get there.

Do you want to understand your website data in more detail?

If you’re new to the world of web analytics, our Google Analytics training for beginners course is the perfect introduction to understanding how people behave on your website.

We want to be part of your success

Google Analytics Training For Beginners Fundamentals

What to expect from your training

Analytics Overview

If you’re a newcomer to web analytics, our training will give you an overview of what Google Analytics is, how it works and what it can offer you and your business.

Settings and Configuration

We’ll make sure you understand which Google Analytics settings are best for your setup. This will help you collect the data that is most valuable to your business.

Understanding your Audience

Learn a variety of different methods to analyse data effectively. You’ll be able to get to know your audience and see how they interact with your website.


You’ll learn about where your visitors come from. We’ll help you compare and analyse different parameters to measure your digital marketing campaigns against your goals.

Goal Tracking

You’ll learn to use Google Analytics to measure how often users convert. We’ll help you create a funnel to help identify where users are dropping out before converting.

Advanced Settings

Create and analyse dynamic Google Analytics reports. You can use these to understand the behaviour of your website’s visitors; and where and how you need to optimise your site.

Tailored to Your Needs

On our Google Analytics training for beginners course, one of our qualified specialists will teach you how to work with your data. With tuition tailored to your needs, we cut the jargon and only teach you what is relevant to your business.

You won’t need to worry about trying to find your way around Google Analytics, as we’ll support you in learning which of its features will help you get the best benefits for your business.

To best suit you, our training courses can be delivered in our popular, one-day format, at your own pace through a series of bite-sized, one-to-one, online coaching sessions, or at either our offices or on your site.

We're Experts in Google Analytics

Our experienced specialists work with Google Analytics everyday. We know from experience that you have your own goals, that different websites have varying configurations, and that the analysis and reporting you need is often unique to your business.

By the end of your course, you will be able to create and analyse basic and custom Google Analytics reports. You should feel confident enough to move onto our Advanced Analytics Training Course

It's always great to see the results...

We found the training really helpful and have come away with lots of things to implement. Delivery of the training was good too, and it has certainly given us additional tools to use for web marketing.”

Stacey Tucker – Assistant Marketing & Communications Manager, Go South Coast

Our Analytics Training Promise

We will work closely with you to understand your business and to train you in the most effective way for your situation, eliminating any confusing jargon and unnecessary academic explanations.

Whatever industry you operate in, getting a basic understanding of Google Analytics will help you:

Do you feel like you've already got the basics?

That’s okay! We also run advanced courses to take you to the next level.

Related Services

Find out what else we can do for you

Our experienced Specialists can help you to significantly improve your return on investment through Google Ads Management.

Gain traffic and increase sales for your eCommerce store through a Pay Per Click campaign, optimised by our team of Google Shopping Experts.

Our SEO team can provide services to help boost search engine rankings and send more relevant organic search traffic to your website.

Learn how to implement a successful Google Ads strategy through bespoke, one-to-one training with an experienced Specialist.